Inside Retail

JULY 21, 2021

However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

SEPTEMBER 16, 2022

Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials. “Modest fashion is now becoming more universal, and is not being limited to a specific religion or custom, so more people are embracing it,” she said.

Fashion 130

Fashion Design Target Market Engagement 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

NOVEMBER 3, 2022

When it comes to innovation, Shan said that Tmall Global has a three-pronged approach, namely focusing on general digital commerce infrastructure, customer perspectives and merchant brand experiences. These capabilities and technologies are all about making it easier for brands to engage with consumers and help conversions as well,” he said.

Shopping 130

Shopping Beauty and Health Consumer Engagement 130

Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

Consumer 52

Consumer Shopping Social Media Perspective 52

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive.

Strategy 52

Strategy Social Media Display Engagement 52