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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Campaign objectives. Check it out here.

Strategy 230
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth. The report concludes with six key findings that retailers can act on, incorporating them into the campaign planning strategies and executions, each outlined in actionable detail: Set the framework for long-term ROI.

Marketing 287
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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What comes after performance marketing?

Inside Retail

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward. Is it really one or the other?

Marketing 246
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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. The merger of CashRewards and Little Birdie will provide customers with a “holistic shopping journey being a really indispensable tool for them to engage with,” Walsh said.