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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust. Engage with Content: Read the comments and replies to an influencer’s posts. The consequence for brands? Ad or #Sponsored).

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

We can run multiple creative solutions for brands and retailers to engage with the user base.”. Retailers interested in using Stocard from a marketing perspective or as a provider for a loyalty programme are invited to connect with the firm for more information. To read more, click here to visit the company’s website.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. The merger of CashRewards and Little Birdie will provide customers with a “holistic shopping journey being a really indispensable tool for them to engage with,” Walsh said.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264