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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust. Engage with Content: Read the comments and replies to an influencer’s posts. The consequence for brands? Ad or #Sponsored).

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

When we launch a shoe, we don’t just put a shoe on the shelf and expect people to just love it, we engage with the community, Green explained. Hoka shoes were initially embraced by ultramarathon runners but were quickly embraced by a broader fashion-forward demographic, prompting the brand to build upon its lifestyle category.

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Ecoya CEO on why Metro Martin Place was a perfect fit for its new Sydney store

Inside Retail

It’s a unique opportunity with all the corporates in the area – in an office, there’s always someone having a baby or getting engaged or all of those sorts of cool things and then there’s the whole corporate gifting piece,” Barnes said.

Boutique 278
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

However, a smooth store opening was executed by investing time with the internal team and engaging with brand partners in the lead-up. For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective.

Marketing 250
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Artbox reinvents retail with immersive experiences in Singapore 

Inside Retail

Over the years, the festival has evolved to prioritise artistic accessibility and community-driven engagement, ensuring its relevance and impact for audiences across generations. These interactive, experiential elements allow brands to create deeper emotional connections with customers, driving consumer engagement, Teo said.

Artistic 130
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A science-based framework for crafting remarkable physical retail spaces

Inside Retail

To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. Surprising experiences elicit joy and excitement, emotions that make customers feel more positive and engaged. This plays a role in memory recall.