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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.

Strategy 264
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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

When Young asked Ross why she thinks her brand stands out in a sea of celebrity-founded companies, the beauty entrepreneur responded that it is because Pattern Beauty is not a celebrity brand, it is a beauty brand. Finance about how the 117-year-old brand is reconnecting with younger consumers and accelerating through global momentum.

Pattern 289
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

In the mid-2010s, Vera Bradley’s once popular floral patterns were giving “coastal grandma”, a style aesthetic that blew up on TikTok in 2022 and has become chic with younger shoppers. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.

Strategy 130
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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. This shift in buying patterns has left many traditional retailers scrambling to adapt to a retail environment they scarcely recognise.

Fashion 246
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Ramadan shopping trends unpacked: What retailers need to know

Inside Retail

Growing demand has led some retailers to operate 24 hours a day to accommodate changing consumption patterns. Understanding these changing patterns has become crucial for businesses looking to capitalise on this significant retail opportunity. This year, Ramadan began on February 28 and ends on March 30.

Shopping 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 265
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What Emporium Melbourne looks for to ensure the right retail mix

Inside Retail

Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. The introduction of exclusive flagship stores has also been a significant drawcard, and we’ve focused on enhancing the overall consumer experience through events, partnerships, and innovative activations that foster deeper engagement.”

Curate 130