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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Yet, their spending patterns highlight a willingness to pay for products and experiences they perceive as high value.

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Relationships that create brand stickiness and self-sustaining brand engagement.

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What’s in store for retail in 2025?

Retail Focus

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

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Ten AI trends retailers must embrace in 2025 to stay ahead

Inside Retail

Three key use cases of AI/ML in retail media centre on: Audience segmentation: AI can draw insights from a vast number of data sources, while advances in GenAI enables data cleansing and drawing insights from structured and unstructured data without the need for complex algorithms. Level up to demand forecasting 3.0

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Decoding the global trends shaping the future of retail

Inside Retail

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Turning holiday insights into year-round success

Inside Retail

Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. The more information you have, the better you can plan.

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