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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

When Young asked Ross why she thinks her brand stands out in a sea of celebrity-founded companies, the beauty entrepreneur responded that it is because Pattern Beauty is not a celebrity brand, it is a beauty brand. Finance about how the 117-year-old brand is reconnecting with younger consumers and accelerating through global momentum.

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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. This shift in buying patterns has left many traditional retailers scrambling to adapt to a retail environment they scarcely recognise.

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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Six things every employer in the retail industry must know

Inside Retail

Minimum engagement periods: comply with award or agreement stipulations for minimum shift lengths, typically two to three hours for casual employees. Having water-tight casual employment contracts in the retail industry is crucial to avoid risks and meet your compliance obligations.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Yet, their spending patterns highlight a willingness to pay for products and experiences they perceive as high value.

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What Emporium Melbourne looks for to ensure the right retail mix

Inside Retail

“The introduction of exclusive flagship stores has also been a significant drawcard, and we’ve focused on enhancing the overall consumer experience through events, partnerships, and innovative activations that foster deeper engagement.”

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

These seemingly trivial behaviours reveal deeper emotional and psychological patterns. This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences. Fashion, for instance, reflects our projection of a better future and fulfils a need for optimism.

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