Inside Retail

JULY 25, 2024

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

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Engagement Flow Consumer Marketing 147

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

JULY 25, 2024

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications.

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Strategy Advertising Marketing Consumer 147

Inside Retail

MAY 5, 2024

This is why many growing retailers adopt ‘glocal’ strategies, a nuanced approach to expansion that blends the best of global reach with local adaptation. This includes having clear processes in place, understanding legal frameworks, employment and tax regulations, and other logistical considerations. Want more insights?

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Expansion Strategy Tailored Marketing 147

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What deals outperformed others?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

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Strategy Marketing Social Media Engagement 130

Inside Retail

SEPTEMBER 4, 2024

She and Morton advocate that retailers who get this right select around 40 top-performing brands across their retail channels to onboard first that are willing to try out new things and will unlock a lot of great case studies that retailers can show to other brands to prove the network is effective. A phased approach will help.

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Strategy Engagement Management Promotion 130

Inside Retail

JULY 11, 2024

Not surprisingly, for price-sensitive traditionalists, avoiding shipping costs and the ability to try out a product are two other important factors that drive in-store purchases. The NEOs would be drawn to the designed environments and the staff’s way of engaging and servicing customers.

Strategy 147

Strategy Layout Visual Merchandising Consumer 147

Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Retail Focus

SEPTEMBER 1, 2024

It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customers returning to your business. This could give you a long-term competitive advantage over other companies and help you build a recognisable brand that your customers are loyal to.

Customer Retention 130

Customer Retention Strategy Shopping Engagement 130

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

MAY 11, 2023

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

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Display Engagement Consumer Promotion 130

Inside Retail

JULY 6, 2023

We’re seeing more resilience from brands with every-day and low-price strategies. Think about Kmart, Aldi and other brands who are known for being quite reliable with their low prices,” he said. The post Strategies for success: LSKD and Shippit on preparing for peak season appeared first on Inside Retail.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

FEBRUARY 27, 2024

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. And for the year ahead, these brands need to pay attention and set future-focused strategies. He writes that “physical experiences are more memorable and measurable than any other form of media.”

Strategy 147

Strategy Fashion Advertising Apparel 147

All Work

APRIL 9, 2024

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. However, there are plenty of other designers who claim that busy and loud and music-filled coffee shops are their favorite places to get their work done.

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Strategy Shopping Contrast Perspective 114

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

SEPTEMBER 24, 2024

During the second quarter of this year, while performance in other regions remained bleak, Mattel’s international revenue grew thanks to a 6 per cent increase in Asia Pacific sales, reaching US$88 million. IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific?

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Consumer Strategy Tailored Planning 277

Inside Retail

NOVEMBER 4, 2024

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252

Apparel Curate Balance Strategy 252

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. With escalating pressure on carriers to deliver in faster timeframes, at the brand’s expense, it’s time to consider a multi-carrier strategy. Consider a carrier aggregator.

Strategy 130

Strategy Social Media Management Consumer 130

All Work

JUNE 19, 2024

In addition to recycling, we are engaging more with suppliers that work with bio-based materials. In addition to recycling, we are engaging more with suppliers that work with bio-based materials. Fundamentally it ensures all the systems can communicate and work with each other and with the base building systems and network.

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Strategy Design Management Light 91

Inside Retail

JUNE 25, 2022

The marketer’s role is to develop a sales and marketing strategy to influence shoppers on their path to purchase along this omnichannel labyrinth. Shopper Marketing is a proven strategy to engage the omnichannel consumer on their path to purchase. .

Engagement 130

Engagement Marketing Consumer Management 130

Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy. Add descriptions . In conclusion.

Strategy 130

Strategy Social Media Marketing Advertising 130

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Expansion Strategy Fashion Engagement 261

Inside Retail

JULY 19, 2022

The Raffles team plans to complete the mall rejuvenation program by the end of the year, with the plan to execute more unique, experiential events and activities to engage shoppers. Other new exciting additions include The Cheese Shop that will offer the largest cheese offerings in a supermarket with charcuterie.

Strategy 130

Strategy Curate Concept Shopping 130

Inside Retail

JULY 19, 2024

It’s not one or the other E-commerce or bricks-and-mortar? According to new research conducted by ShopFully, a leading retail platform, it’s not one or the other. A winning retail strategy Click-and-collect is a winning omnichannel strategy for consumers and retailers alike.

Strategy 256

Strategy Shopping Consumer Tailored 256

Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. That’s where technology does play an important role,” Kontopoulos said. “It

Fashion 279

Fashion Engagement Strategy Consumer 279

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

All Work

DECEMBER 19, 2023

Business owners: consider these design elements for your office The modern workplace is about more than just desks, offices, and cubicles; the physical space can have a profound impact on employee health, engagement, and performance. Use these evidence-backed strategies to shape an office that supports both productivity and wellbeing.

Strategy 102

Strategy Design Light Interior Design 102

RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

NOVEMBER 3, 2022

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Branded worlds & pop-up experiences for consumers to shop and interact with other customers.

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Consumer Layout Engagement Strategy 263

Inside Retail

JUNE 13, 2024

“Unlike traditional franchising or direct management models, Cotti Coffee has adopted an innovative partnership approach,” Yingbo Li, chief strategy officer at Cotti Coffee, told Inside Retail. Our stores include shop-in-shop, grab-and-go, standard, flagship, and outdoor, among others, with grab-and-go being the primary store type.

Strategy 261

Strategy Expansion Marketing Management 261

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Retail Marketing Strategy Marketing Social Media 52