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How Officeworks uses customer insights to drive strategy

Inside Retail

In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. IR : How do you collaborate with other departments, like product development or marketing, to ensure customer insights are acted upon? You can download the full report here.

Strategy 130
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement. IR : How do you plan to approach overseas expansion?

Strategy 130
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How AI could solve product returns and other supply chain challenges

Inside Retail

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder. It generated about $150 million in revenue in 2021 and has become one of the most popular home goods brands in the direct-to-consumer (DTC) and physical retail space.

Marketing 244
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Can Wesfarmers’ OnePass succeed where other membership programs failed?

Inside Retail

Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.

Other 246
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

The presence of major international players such as AEW, CBRE IM, Pradera, Klepierre, URW, Ingka Centres, Nhood, Altarea, Hammerson, IGD, Apsys, Mercialys, Sonae Sierra, and others highlighted the significance of the event. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Expansion 264