Inside Retail

MARCH 14, 2023

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Inside Retail

MARCH 5, 2024

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. Social commerce Social media platforms are becoming ecommerce marketplaces. Others are looking for alternative fulfilment methods to meet customer demand and stay ahead of ever-changing supply chains.

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RetailMinded

JUNE 22, 2023

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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Inside Retail

MARCH 24, 2025

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. “Singapore is a key market with a passionate fanbase and high consumer engagement.

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Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable. These experiences not only engage customers but also drive online sales.

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Inside Retail

JANUARY 30, 2025

So, its not surprising they expect the same from the brands they engage with. To capture the customers attention, they need to update their imagery and other brand assets frequently or risk becoming stale. Its no longer enough for brands to shoot a few campaigns a year.

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Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions.

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Inside Retail

DECEMBER 8, 2024

The domestic market exhibits robust engagement, with prominent retailers such as Beams and United Arrows implementing sophisticated luxury resale operations through initiatives like “Beams Re:Style” and their specialised refurbishment program. billion yen (US$5.4 billion) and accounted for 28.2

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Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. If others are doing it, it’s already outdated. Successful use of social media starts with a deep understanding of your target audience. I really really love it.

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Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. What will most appeal to the market you are pursuing?

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Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Relationships that create brand stickiness and self-sustaining brand engagement.

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Inside Retail

MAY 17, 2021

Recently catapulted into the mainstream by Elon Musk, Clubhouse is the latest social network app changing the way we connect with others. The same rules apply as with most other social media platforms: to grow an audience, provide value. Link to your other social handles at the bottom of your Clubhouse profile.

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Inside Retail

OCTOBER 5, 2021

The future of customer service channels: Social media as a customer service channel will surpass email and voice. Being able to consistently engage with the customer across multiple channels is a top challenge for today’s agents. Learn more about what is in store for the retail contact centre of the future.

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. In today’s digital age, where online reviews and social media amplify customer voices, even small slips in Invisible PR can escalate into major crises.

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Inside Retail

JANUARY 1, 2025

Use this data to make the shopping experience more relevant and engaging: Personalised recommendations: tailor product suggestions based on individual purchase history or browsing behaviour. Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled.

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Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

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Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

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Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

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Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Inside Retail

JANUARY 21, 2025

Australians are likely to become savvier in budgeting for treats, special occasions and milestone celebrations by purchasing gift cards in advance, ensuring they can treat themselves or others at an opportune moment. For retailers, this trend can lead to increased revenue and sales.

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. The remarkable engagement games offer as a medium is only just being realised. billion people, with 57.9

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Is it really one or the other? But brands are not only bidding for ad slots on social media platforms, they are bidding for undeniably short customer attention.

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Inside Retail

NOVEMBER 23, 2021

Besides offering products like reusable coffee cups and metal straws, she also encourages customers to give her their empty makeup tubes, blister packs and other hard-to-recycle items, so they can be sent to TerraCycle rather than end up in landfill. And now, with the approaching holiday season, she has turned her attention to the 26.8

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Retail Focus

MAY 5, 2023

This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. Compared to other marketing channels like TV, radio, and print advertising, group SMS is much more affordable. What is Bulk SMS Sender?

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Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Inside Retail understands that some of the facts around this event – and some of the content shared on social media – may cause distress to some people.

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Inside Retail

JANUARY 27, 2025

For instance, GenAI models are able to mine social media posts for significant or emerging customer trends, which can then be input into image-generation applications for new product ideas. Level up to demand forecasting 3.0 Level up to demand forecasting 3.0

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences. They can find all that at beauty e-commerce app Supergreat.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined. per cent, which represents an 18.7

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Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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Inside Retail

MARCH 15, 2025

Unlike other brands founded by a heavily public persona, such as Shay Mitchell with her luggage company Bis, McGrath, as Driscoll pointed out, is a noticeably private person. One who is rarely seen promoting her own products in media content or at events, which is a hindrance in todays consumer landscape.

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Retail Focus

FEBRUARY 9, 2023

“Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Start-up brands often struggle to secure funding, which can limit their ability to invest in marketing, product development, and other key areas.

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