Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.

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Inside Retail

MAY 11, 2023

More than anything else, large-scale high-tech dazzling displays are now drawing customers into retail outlets, offering an enhanced shopping experience exposing customers to promotions, deals and a greater range of products than retailers could comfortably fit on shelves.

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Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Inside Retail

SEPTEMBER 4, 2022

Stocard became part of the Klarna shopping ecosystem last year, which will eventually see the service positioned in tandem with other initiatives for participating retailers and consumers, from opportunities to partner with Klarna’s affiliates programme to checking your CO 2 emissions.

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Retail Focus

SEPTEMBER 5, 2022

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. Indeed, introducing iGaming-inspired elements could boost engagement on shopping pages and give customers a reason to keep coming back for more.

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Retail Focus

MAY 5, 2023

This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. Compared to other marketing channels like TV, radio, and print advertising, group SMS is much more affordable. What is Bulk SMS Sender?

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Inside Retail

NOVEMBER 11, 2021

Recognising cultural expression as a learned behaviour separate from personality promotes a deeper level of understanding. It demonstrates active listening and assures the speaker that you are engaged and interested. In return, if the other person holds eye contact it signals confidence in what is being said. Disrespectful?

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Parker Design

FEBRUARY 11, 2024

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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RetailMinded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. What will most appeal to the market you are pursuing?

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

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Inside Retail

AUGUST 14, 2024

TikTok’s tool kit TikTok provides a whole new set of tools for retail brands and content creators to leverage: Shop ads allow sellers to promote their TikTok Shops, converting app users to customers seamlessly. Shop Tab is an online marketplace where customers can quickly search for products and compare promotions to find the best deal.

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Inside Retail

DECEMBER 15, 2021

For physical stores, the obvious trends are an integration with other channels, and the increase in various in-store technologies. Regardless of what we call it, the fact remains that physical stores will still need to be more integrated with other channels, and with emerging technologies, across 2022.

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Parker Design

DECEMBER 5, 2020

Here we share 5 creative employee engagement ideas to improve the effectiveness of your internal communications materials and raise employee engagement levels. Here we share 5 creative employee engagement ideas to improve the effectiveness of your internal communications materials and raise employee engagement levels.

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Retail Focus

JULY 17, 2024

In-depth discussion of the value of teamwork in property management is provided in this article, which also looks at how promoting a collaborative culture may significantly enhance the management and operation of properties. Promote an Open Atmosphere: Implementing a atmosphere that promote candor and openly is of the utmost crucial.

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Retail Focus

MAY 14, 2024

Retail brands are having to work harder than ever to find opportunities to reach and engage with their target demographics. What sets Twitch apart from other platforms is its emphasis on live streaming and real-time engagement, fostering a sense of community and intimacy between the streamers and their audiences.

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Inside Retail

SEPTEMBER 24, 2024

During the second quarter of this year, while performance in other regions remained bleak, Mattel’s international revenue grew thanks to a 6 per cent increase in Asia Pacific sales, reaching US$88 million. IR: Beyond Barbie’s recent success, how do you plan to grow other brands like Hot Wheels and Fisher-Price in Asia Pacific?

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Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Inside Retail

SEPTEMBER 10, 2024

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. How do you anticipate it will perform compared to other collaborations Reebok has undertaken? IR : What are your expectations for the collection in the Australian market?

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Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?

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Parker Design

OCTOBER 11, 2021

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 2 – Tell your story a different way. 4 – Surprise your audience . 6 – Let design tell your story.

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s Is that conflicting?

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Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Inside Retail

AUGUST 7, 2024

It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said. The merger of CashRewards and Little Birdie will provide customers with a “holistic shopping journey being a really indispensable tool for them to engage with,” Walsh said. Little Birdie went the other way.

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Perspective Shopping Engagement Space 289

Parcel Pending

JANUARY 10, 2023

Employee engagement is critical to motivating and retaining a workforce. When you have engaged employees, they display enthusiasm, involvement, and commitment to their jobs, and to the company as a whole. The Benefits of Improving Employee Engagement. Here are 8 ways to improve employee engagement across your organization.

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Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

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Snap Retail

APRIL 13, 2021

You need to reach them on the right platforms with the right messages to engage and appeal to them. Promote a lifestyle. By focusing on the lifestyle and experiences instead of the products themselves you’ll be able to engage younger audiences with your whole brand. Focus on your values. Image: YouTube.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?

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Inside Retail

JUNE 25, 2024

The result: less time spent on manual back-of-office tasks, improved operational efficiencies and customer service, and staff can now spend more time engaging directly with customers on the shop floor. Before engaging with Zebra, the company’s management realised team members were struggling with operational inefficiencies.

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Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What deals outperformed others?

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Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates.

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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