Remove Engagement Remove Other Remove Promotion
article thumbnail

Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. 45% of consumers have hit the unfollow button on influencers who regularly promote paid ads or brand deals that their audience feels don’t align with their values. Ad or #Sponsored).

article thumbnail

‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

The ACCC alleged that the supermarkets increased the prices of the products by 15 per cent for a brief period before being subjected to Woolworths’ ‘Prices Dropped’ and Coles’ ‘Down Down’ promotions. The ACCC seeks declarations, penalties, costs, and other orders.

Promotion 289
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI could solve product returns and other supply chain challenges

Inside Retail

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130
article thumbnail

David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241
article thumbnail

Coles Liquor teams up with DrinkWise to promote responsible drinking

Inside Retail

The QR code will take them to the DrinkWise website, which offers various support services, including the National Alcohol and Other Drug Hotline, Lifeline, Beyond Blue, Alcoholics Anonymous, 1800Respect, Men’s Referral Service, and 13Yarn.

Promotion 246
article thumbnail

Standing on solid ground with practical sustainable floorings

Retail Focus

While there are some more obvious steps retailers can take to bolster sustainability such as switching plastic-based bags for paper alternatives and putting in place product recycling schemes, other actions may not be so apparent. These glue-free tiles are not only durable and easy to maintain but also recyclable at the end of their life.

Space 289
article thumbnail

The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Provide personalized experiences that foster loyalty and engagement. Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

Marketing 130