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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Stocard became part of the Klarna shopping ecosystem last year, which will eventually see the service positioned in tandem with other initiatives for participating retailers and consumers, from opportunities to partner with Klarna’s affiliates programme to checking your CO 2 emissions.

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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

Most executives I spoke to have engaged in some level of cost cutting. The new face of DEI Diversity, equity and inclusion (DEI) seemed to be one area where the Congress saw some major upside, from both marketing and labour perspectives. From a labour perspective, I was introduced to the concept of open hiring.

Other 130
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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. The merger of CashRewards and Little Birdie will provide customers with a “holistic shopping journey being a really indispensable tool for them to engage with,” Walsh said. Little Birdie went the other way.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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A science-based framework for crafting remarkable physical retail spaces

Inside Retail

To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. Surprising experiences elicit joy and excitement, emotions that make customers feel more positive and engaged. This plays a role in memory recall.

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Ecoya CEO on why Metro Martin Place was a perfect fit for its new Sydney store

Inside Retail

I don’t think we could ever be too heavily weighted one way or the other,” Barnes said about Ecoya’s mix of online and offline sales. In Auckland, the Ecoya store is located in a tower housing over 10,000 professional services workers alone, not to mention the other buildings and surrounding offices nearby. “It

Boutique 278