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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.

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How AI could solve product returns and other supply chain challenges

Inside Retail

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust.

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Can Wesfarmers’ OnePass succeed where other membership programs failed?

Inside Retail

Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.

Other 246
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Woolworths books higher sales in fiscal first quarter

Inside Retail

Other segments, which include revenue from Quantium, climbed 5.8 “We will also continue to engage in good faith with the government and regulatory inquiries and investigations.” “We will also continue to engage in good faith with the government and regulatory inquiries and investigations.” billion and $1.53

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. Together, the boutique and retail counters complement each other, delivering the dedicated excellence of Clarins to our customers in ways that suit their lifestyles and preferences.

Concept 246
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder. It generated about $150 million in revenue in 2021 and has become one of the most popular home goods brands in the direct-to-consumer (DTC) and physical retail space.

Marketing 244