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Can Wesfarmers’ OnePass succeed where other membership programs failed?

Inside Retail

Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.

Other 246
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How AI could solve product returns and other supply chain challenges

Inside Retail

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130
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Why adopting unified email and SMS solution is essential to engaging customers

Inside Retail

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

Marketing 290
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust.

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Coles books higher third-quarter revenue

Inside Retail

. “We have also seen a meaningful increase in customers interacting with our digital platforms and loyalty programs which is allowing us to engage on a more personalised basis with these customers.” Other sales revenue stood at $182 million. ” Supermarket sales revenue increased 5.1 per cent to $9.07

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Online only supermarket Geezy Go launches in Sydney

Inside Retail

Our customers include working professionals, last-minute shoppers, mums and others working from home and people who are looking at saving costs, but who don’t want to sacrifice the quality of their purchases,” Kohli said. . “At the moment we have a 99.7-per-cent

Location 331