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Why the Ordinary is clearing up beauty misinformation with ‘Truth Drops’

Inside Retail

The website and marketing concept came about after The Ordinary identified a clear connection between the launch of its new product, GF 15% Solution, and its founding mission as a brand. Since its founding, The Ordinary has worked to be the antithesis and antidote to an industry that is cluttered with misinformation.

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5 Ways to Create Engaging Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. Here are the best engaging booth graphics we’ve seen from walking countless exhibit halls.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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How merging data analytics and retail management can drive business value

Inside Retail

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Here are some strategies to effectively engage Gen Z consumers.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. He also holds a B.A. He also holds a B.A.

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Top 10 Restaurant Trade Shows in North America 

Trade Show Booth Companies - Trade Group

Restaurant trade shows make networking a breeze by providing exhibitors with a platform to engage with their target audience. Registration link: Winter Fancy Food Show FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 3. What happens at a restaurant trade show?