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Why adopting unified email and SMS solution is essential to engaging customers

Inside Retail

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors. It works with some of the biggest brands in streetwear including Nike and Jordan, all the way through to Supreme.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system. “To This process was in collaboration with BTC Markets, a cryptocurrency trading platform. There are many benefits to adding digital touchpoints to runway shows.

Reimagine 246
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. Focus on the target audience.

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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Three interesting ways retailers are using TikTok

Inside Retail

But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. Tapping into subcultures. Letting employees take the reins.

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Why contextual targeting is the future of digital advertising

Inside Retail

The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend. As marketers, we are caught in this dynamic, relying on platforms while increasingly losing control over our audience access and data.