Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. Dotdigital works with retailers by understanding what their digital strategy is.

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. Here are just some of them.

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Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? Adore Beauty has long been known for its engaged customer base, but whether it can turn that online community into an offline following is the question.

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce. Collaboration: The fuel for success.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

OCTOBER 9, 2024

Emma Wynne is the head of marketing at Swaggle and was in the trenches at the startup well before its live date. Since being back in Australia, I’ve been helping to grow new businesses launching Kind bars at Mars, and driving growth at Providoor, before moving to Swaggle as the head of marketing. IR: Who are your business heroes?

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Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. This helps customers feel empowered over their data.

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8

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Inside Retail

SEPTEMBER 1, 2024

The Canadian coffee chain Tim Hortons has entered Malaysia’s booming coffee market, opening its first two stores in the country in partnership with Marubeni. However, the chain has even bigger ambitions in one of Southeast Asia’s fastest-growing coffee markets.

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Inside Retail

DECEMBER 17, 2024

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.

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Inside Retail

JULY 25, 2024

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors. Three key strategies to implement right now 1. Our customers are really responsive to that.”

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Inside Retail

NOVEMBER 13, 2024

The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

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Inside Retail

JULY 25, 2024

However, marketing expert Mark Baartse said that most users are expected to opt out of cookies on Chrome, so while it marks a major reversal for Google, it won’t change the end result for retailers. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

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Inside Retail

NOVEMBER 4, 2024

“Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

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Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

NOVEMBER 3, 2022

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Games & Engagement. Register Now.

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Inside Retail

MAY 23, 2024

These partnerships are part of our global strategy to evolve the perception of Pandora as a brand known for charms and bracelets into a full jewellery brand. IR: What is the strategy behind being AFW’s first presenting and jewellery partner? IR : In your words, can you describe Pandora’s ‘Phoenix’ growth strategy?

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Inside Retail

JUNE 13, 2024

China – the world’s fastest-growing coffee market – has experienced a downturn with significant players like Luckin Coffee and Starbucks reporting a decrease in sales in the first quarter of the year. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9 How does Cotti Coffee’s business model support its rapid growth?

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Inside Retail

MARCH 11, 2024

Diversify your advertising channels For more mature advertisers, it’s well-understood that a mix of approximately four to six channels can significantly amplify your marketing efforts, creating a multiplier effect. Employing marketing analytics can help pinpoint which goals to pursue, be it by department, product line, or market.

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Inside Retail

NOVEMBER 14, 2022

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

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Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved?

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Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Inside Retail

MAY 30, 2024

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

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