Inside Retail

FEBRUARY 3, 2025

However, a smooth store opening was executed by investing time with the internal team and engaging with brand partners in the lead-up. The post Not just another beauty store: Adore Beauty CEO on entering a crowded market appeared first on Inside Retail Australia.

Marketing 250

Marketing Fashion Location Perspective 250

Inside Retail

MARCH 4, 2025

In todays competitive retail landscape, customer insights play a crucial role in shaping business strategies and enhancing the overall shopping experience. IR : How do you collaborate with other departments, like product development or marketing, to ensure customer insights are acted upon? You can download the full report here.

Strategy 130

Strategy Rhythm Other Management 130

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

NOVEMBER 13, 2024

The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130

Strategy Accessories Accessories Pattern 130

Inside Retail

MARCH 10, 2025

Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics.

Retail Marketing 130

Retail Marketing Marketing Planning Expansion 130

Inside Retail

NOVEMBER 4, 2024

“Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252

Apparel Curate Strategy Balance 252

Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

FEBRUARY 3, 2025

some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. Business model and strategy The company offers products across 15 categories, including trendy toys, beauty products, stationery and snacks, with exclusive regional distribution rights for some items. To enhance customer engagement, Oh!some

Marketing 130

Marketing Strategy Expansion Consumer 130

Inside Retail

DECEMBER 17, 2024

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.

Strategy 130

Strategy Fashion Curate Expansion 130

Inside Retail

FEBRUARY 18, 2025

According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. First, stop investing your marketing dollars into vanity metrics and big-name influencers. Second, learn to apologise.

Marketing 130

Marketing Promotion Consumer Gifts 130

Inside Retail

MARCH 5, 2025

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”

Retail Marketing 130

Retail Marketing Department Stores Marketing Curate 130

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. At this high-engagement point, e-commerce brands can earn significant incremental revenue by unlocking the transaction moment.

Strategy 278

Strategy Advertising Gifts Engagement 278

Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. Dotdigital works with retailers by understanding what their digital strategy is.

Customer Engagement 240

Customer Engagement Engagement Strategy Social Media 240

Inside Retail

OCTOBER 21, 2024

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market.

Gifts 264

Gifts Department Stores Consumer Strategy 264

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Advertising Gifts Fashion 130

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. million shoppers, in a time when many retailers struggled to maintain shopper engagement. billion in 2022.

Expansion 240

Expansion Marketing Merchandising Management 240

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Inside Retail

NOVEMBER 4, 2024

The downfall of the almost 40-year-old business raises the question of whether this is a sign of things to come as retailers struggle to compete with the increasing e-commerce capabilities and convenience of retail goliaths on the global market, or whether it is a case of Harrolds facing a ‘perfect storm’ of challenges on multiple fronts.

Shopping 263

Shopping Marketing Flow Strategy 263

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

JANUARY 9, 2025

As China’s luxury market continues to evolve amidst economic shifts and changing consumer behaviours, understanding the complex dynamics of this vital sector has become increasingly crucial for global luxury brands. Looking ahead According to the report, understanding generational differences is crucial in the luxury market landscape.

Marketing 130

Marketing Consumer Contrast Pattern 130

Inside Retail

OCTOBER 27, 2024

billion merger in early November, but in the meantime, Chemist Warehouse is rolling out a new payment system, expanding internationally and creating new marketing partnerships. Positioning Chemist Warehouse as not just a discount pharmacy, but as a marketing machine. The ACCC is set to rule on the $8.8

Strategy 243

Strategy Marketing Shopping Engagement 243

Inside Retail

FEBRUARY 9, 2025

Omar Sabr, the brands CEO, spoke with Inside Retail about how the retail disruptor has created its own lane, how to align with the right IP partnerships and what this business approach looks like in international markets. Mid-market brands chase mass appeal. IR : Nostalgia-driven design is clearly a big factor in your strategy.

Marketing 130

Marketing Strategy Fashion Expansion 130

Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241

Promotion Advertising Department Stores Contrast 241

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

Shopping 130

Shopping Pattern Consumer Engagement 130

Inside Retail

MARCH 20, 2025

In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce.

Engagement 130

Engagement Strategy Tailored Balance 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

Pattern 289

Pattern Balance Fashion Texture 289

Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

FEBRUARY 17, 2025

South Koreas largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment of a local subsidiary in Los Angeles. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy. per cent of its traffic coming directly.

Expansion 130

Expansion Social Media Engagement Strategy 130

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. Here are just some of them.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243