Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. This helps customers feel empowered over their data.

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce. Collaboration: The fuel for success.

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Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. Dotdigital works with retailers by understanding what their digital strategy is.

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Inside Retail

NOVEMBER 13, 2024

The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

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Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

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Inside Retail

SEPTEMBER 1, 2024

The Canadian coffee chain Tim Hortons has entered Malaysia’s booming coffee market, opening its first two stores in the country in partnership with Marubeni. However, the chain has even bigger ambitions in one of Southeast Asia’s fastest-growing coffee markets.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

JULY 25, 2024

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors. Three key strategies to implement right now 1. Our customers are really responsive to that.”

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Inside Retail

MAY 5, 2024

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Building new systems for each new market will quickly bring your plans to a grinding halt.

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Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

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Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Parcel Pending

NOVEMBER 18, 2024

For all the heated discussions about “helicopter parents,” higher education institutions have noted that active parents play a positive role in keeping students enrolled, engaged, and encouraged. Engaged Parents Boost Retention Among Student Research shows that creating a dialogue with parents keeps students enrolled.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

JULY 25, 2024

However, marketing expert Mark Baartse said that most users are expected to opt out of cookies on Chrome, so while it marks a major reversal for Google, it won’t change the end result for retailers. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

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RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? From innovative product selections to smart advertising campaigns, you need fresh strategies. Use video content to engage and educate, showcasing how your products fit into a healthy lifestyle. This year, it’s all about meeting their evolving needs.

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Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. Here are just some of them.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Statistics show that 87% of businesses who use video as a marketing tool are in profit. .

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Inside Retail

JULY 11, 2024

A groundbreaking, soon-to-be-published market insight report by Resonate CX unveils the pain points, drivers and preferences of these two consumer groups in Australia. The many possibilities to interact with products is a calculated strategy by Apple, as it is proven that the more you touch a product, the more likely you are to buy it.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Enriching the user journey is all about fostering retention and nurturing loyalty.

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Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue. When every moment is made shoppable, you increase the chance of conversion.

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Inside Retail

SEPTEMBER 4, 2024

The key reason for the strong growth is that consumers are responding to those messages, and the entire retail media ecosystem enables the measurement of responses, proving the power of the platform and its value compared with the traditional scattergun approaches of advertising and marketing.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Engage online with your audience. Today, online marketing has revolutionized everything.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Retail Bound

JULY 5, 2023

The traditional approaches that once dominated the market have evolved into a new era known as “Product Marketing 2.0.” ” This innovative approach emphasizes the power of digital strategies in creating maximum impact for new products. Section 3: Crafting a Digital Launch Strategy 3.1

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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