Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. What will most appeal to the market you are pursuing?

Layout 334

Layout Promotion Social Media Display 334

Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

Display 246

Display Promotion Design Visual Merchandising 246

Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. That’s a big gap when you consider that ‘ace’ brands enjoy 59 per cent higher engagement and 74 per cent more purchases per user. Data-driven personalisation: A game-changer.

Customer Engagement 147

Customer Engagement Engagement Strategy Marketing 147

Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. This helps customers feel empowered over their data.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

Promotion 147

Promotion Tailored Consumer Display 147

Retail Focus

JULY 9, 2024

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences.

Promotion 130

Promotion Concept Expansion Marketing 130

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Engagement 130

Engagement Promotion Consumer Marketing 130

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Shopping 263

Shopping Promotion Marketing Form 263

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

Promotion 130

Promotion Advertising Flow Form 130

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Engagement 130

Engagement Social Media Fashion Apparel 130

Inside Retail

SEPTEMBER 20, 2024

Wirth’s objective is to identify opportunities to “deliver a step-change in Myer’s market position and generate strategic and financial benefits”. OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there. And we can do that because we know our customers.

Promotion 264

Promotion Department Stores Strategy Engagement 264

Inside Retail

SEPTEMBER 4, 2022

It serves as a media channel, working with retail partners to present offers within a variety of creative content inside the platform, marketing goods and services to the Stocard user base. We can run multiple creative solutions for brands and retailers to engage with the user base.”. The app has 5 million users in Australia.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241

Promotion Advertising Department Stores Contrast 241

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

MAY 11, 2023

More than anything else, large-scale high-tech dazzling displays are now drawing customers into retail outlets, offering an enhanced shopping experience exposing customers to promotions, deals and a greater range of products than retailers could comfortably fit on shelves.

Engagement 130

Engagement Display Consumer Promotion 130

Inside Retail

NOVEMBER 14, 2022

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. There are plenty of ways you can optimise your customer engagement this BFCM. That means your promotional campaigns need to work smarter. And, surprise: that’s exactly what they want.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

OCTOBER 2, 2024

I am proud of the progress we have made in the capability, engagement, and career development of our team and our franchisees,” McDonald wrote in a LinkedIn post announcing his decision. “It Angus McDonald, CEO of BBQ retailer Barbeques Galore, will step down from the role at the end of this year for undisclosed reasons. “I

Promotion 263

Promotion Engagement Marketing Design 263

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Gifts Engagement 147

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

APRIL 10, 2024

This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. In the last year alone, 3.8 With an estimated$1.1

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

Consumer 277

Consumer Strategy Tailored Planning 277

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

AUGUST 7, 2024

It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said. The merger of CashRewards and Little Birdie will provide customers with a “holistic shopping journey being a really indispensable tool for them to engage with,” Walsh said. What does this mean for retail partners?

Perspective 289

Perspective Shopping Engagement Space 289

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. And know that the data you need to market to individuals with the right level of relevance and privacy doesn’t come easily.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

SEPTEMBER 3, 2024

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Tailored 245

Tailored Shopping Layout Promotion 245

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Expansion Outdoor Tailored 147

Inside Retail

FEBRUARY 12, 2024

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences. We’re so excited to be collaborating with Bluey and bringing ‘Hammerbarn’ to life across Australia and New Zealand during February.

Promotion 246

Promotion Engagement Perspective Consumer 246

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

SEPTEMBER 2, 2022

Alana Jones, head of marketing at Triumph Australia, described the transformation as “only natural” for a historical brand to remain relevant. The brand says women no longer wish to engage with brands promoting toxic or unrealistic body stereotypes.

Promotion 240

Promotion Concept Engagement Consumer 240