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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290
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A new twist on privacy: planning for a post-cookie world

Inside Retail

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. The post A new twist on privacy: planning for a post-cookie world appeared first on Inside Retail.

Planning 263
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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6 Adore Beauty CEO Tennealle O’Shannessy said the company is executing a strategic plan that will accelerate growth and increase the lifetime value of customers. “We

Line 246
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How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Inside Retail

A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail. per cent of the addressable market.

Marketing 230
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Reebok Pacific GM talks new Chadstone store and growth plans down under

Inside Retail

Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. Reebok has undertaken a similar process overseas and, in many markets, we’re seeing similar results to what’s been happening in Australia. AS: We’ve never had retail stores in this market, so it’s really exciting.

Planning 246