Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Retail Focus

DECEMBER 12, 2024

The presence of major international players such as AEW, CBRE IM, Pradera, Klepierre, URW, Ingka Centres, Nhood, Altarea, Hammerson, IGD, Apsys, Mercialys, Sonae Sierra, and others highlighted the significance of the event. In this economic environment, inflation is no longer the primary concern, allowing for reinvention.

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Inside Retail

FEBRUARY 3, 2025

some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. To enhance customer engagement, Oh!some some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. Retail chain Oh!some Southeast Asia expansion Beyond Indonesia, Oh!some

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Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Im 52, but thinking back to when I was younger I could probably count on one hand the number of women out in the world, other than my mother [singer Diana Ross] who wore their natural hair texture.

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

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Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. million shoppers, in a time when many retailers struggled to maintain shopper engagement. billion in 2022.

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Inside Retail

MARCH 31, 2025

From established players to newcomers, the sector is evolving to meet the demands of a dynamic market. One of the key drivers in Papa Flocks expansion is community engagement. Community engagement is at the heart of Papa Flocks growth strategy.

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Inside Retail

NOVEMBER 4, 2024

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

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Inside Retail

NOVEMBER 28, 2024

This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. Together, the boutique and retail counters complement each other, delivering the dedicated excellence of Clarins to our customers in ways that suit their lifestyles and preferences.

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Inside Retail

MARCH 5, 2025

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Inside Retail

OCTOBER 21, 2024

Its brands include Fiskars, Georg Jensen, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford and Wedgwood, among others. Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. Which brands get more marketing money? It’s not only marketing but everything.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Retail Focus

NOVEMBER 27, 2024

While there are some more obvious steps retailers can take to bolster sustainability such as switching plastic-based bags for paper alternatives and putting in place product recycling schemes, other actions may not be so apparent. How is all this possible in just a few steps? Additionally, choosing sustainable flooring enhances brand image.

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Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024.

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Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

FEBRUARY 27, 2025

For Boomers, shopping remains more deliberate (only 28 per cent shop this frequently), meaning trust, reliability, and perceived value are key drivers for engagement with this demographic. Other key barriers include out-of-stock items (17 per cent) and complicated checkouts (13 per cent).

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. That’s a big gap when you consider that ‘ace’ brands enjoy 59 per cent higher engagement and 74 per cent more purchases per user. Data-driven personalisation: A game-changer.

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Retail Focus

MARCH 27, 2023

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. The future of pop ups.

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Inside Retail

MARCH 24, 2025

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. In contrast, prices in the pre-loved market can change based on how rare it is. million KRW ($1029).

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. However, some retailers arent seeing social media engagement translating into sales. How has customer behaviour changed?

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Inside Retail

JULY 25, 2024

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors. Our customers are really responsive to that.”

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. What will most appeal to the market you are pursuing?

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Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive.

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Inside Retail

DECEMBER 8, 2024

Attractive market Geo Holding, the parent company of secondhand clothing retailer 2nd Street, reported strong sales performance in its latest financial statement. As other Asian countries reduce their purchases of new luxury goods, interest in high-quality pre-owned items has surged. billion yen (US$5.4 billion) and accounted for 28.2

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Inside Retail

OCTOBER 20, 2024

At the end of the day, the customer’s connection with a well-informed and engaging store associate in conjunction with exclusive beauty services, such as Ulta Beauty’s robotic eyelash extension machine, is the winning combination to excite the customer and lead to profit. “We

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Inside Retail

DECEMBER 8, 2024

Every day we get to engage with our customers and the parenting community and we get instant feedback of what new and expecting parents want, shared Simmonds. We understand where the market is and the kind of products that new and expecting parents expect in their toolkit, explained Simmonds.

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Inside Retail

NOVEMBER 21, 2024

We’ve got some other fun and exciting personalisation options coming soon, so keep an eye out.” We’ve been adapting our tech for phone cases to create a luggage case that’s ultra-lightweight with enhanced impact absorption, along with many other features that ensure this case stays with you through any adventure,” he added.

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Inside Retail

MARCH 23, 2025

The retail-based Homefresh Experience business has launched its distinctive cooking concept into the franchise market. “Homefresh became a social hub where individuals with disabilities could engage, make friends, and enjoy a sense of belonging. He quickly found an enthusiastic client base in the special needs community.

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Inside Retail

DECEMBER 17, 2024

Five years after launching into the market with its hero product, a true-blue fitted t-shirt, the brand now operates 9 brick-and-mortar stores, alongside thriving direct-to-consumer and wholesale operations. BY: We identified a gap in the market for high-quality, affordable basics that fit well and stand the test of time.

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Inside Retail

MARCH 27, 2025

Key feedback highlights the appeal of dynamic visual storytelling, which enhances customer engagement and the effective zoning of products, making the shopping experience even more seamless. We have been delighted by the response to our new store in Fashion Walk and our refreshed stores in Pacific Place and IFC Mall, he said.

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Inside Retail

FEBRUARY 27, 2025

PDD Holdings’ Temu and Alibaba Group’s AliExpress have established themselves as formidable competitors through aggressive marketing campaigns. Industry analysts predict this will make 2025 Coupang’s most challenging year since it gained market dominance during the pandemic. In 2024, it generated $1.7

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Inside Retail

OCTOBER 30, 2024

The holy grail of any business is finding product/market fit, which venture capitalist Marc Andreessen defines simply as “being in a good market with a product that can satisfy that market”. Despite these facts, brands continue to ignore this sizable and profitable market. More than half (52.1 Its rationale?

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Inside Retail

JANUARY 20, 2025

Over the years, the festival has evolved to prioritise artistic accessibility and community-driven engagement, ensuring its relevance and impact for audiences across generations. These interactive, experiential elements allow brands to create deeper emotional connections with customers, driving consumer engagement, Teo said.

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