Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? Adore Beauty has long been known for its engaged customer base, but whether it can turn that online community into an offline following is the question.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

SEPTEMBER 7, 2023

per cent growth this year reaching a market value of $2.67 According to Research and Markets, the trend of social buying and shopping is expected to record “significant expansion” in coming years with the gross merchandise value of such transactions predicted to reach $5.17 The post Australia’s social commerce market tipped to top $2.67

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

SEPTEMBER 7, 2023

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. The resale furniture market in particular appears to be experiencing a boom period. Buying seconds, first.

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Personalised messaging : Send targeted emails and on-site messages that appeal to individual preferences, increasing the likelihood of engagement.

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Inside Retail

SEPTEMBER 8, 2024

Australian pizza chain Domino’s Pizza Enterprises said on Monday that it has been served a shareholder class action, which includes an allegation that it engaged in misleading or deceptive conduct around its expected performance in Japan. The company’s shares fell 2.5 per cent to A$29.18 to hit their lowest since late August.

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Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?

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Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Valued at US$11.85

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Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

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Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. What will most appeal to the market you are pursuing?

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

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Inside Retail

NOVEMBER 17, 2024

Sydney Fish Market has appointed Daniel Jarosch CEO, effective November 25. Sydney Fish Market has also appointed Adam Mourad, who previously worked for Woolworths, as chief commercial officer. Sydney Fish Market has also appointed Adam Mourad, who previously worked for Woolworths, as chief commercial officer.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Inside Retail

SEPTEMBER 1, 2024

Stuart and Samantha Cook launched the vegan fast-food brand amid rapid growth in the plant-based food market and had plans to franchise the chain. In a statement, Cook said, “We’ve been actively exploring multiple options, including shutting down the Australian operations and engaging in discussions with potential international partners.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

JULY 29, 2024

This makes iterations of various messaging and offers as easy as a click of a button, enabling marketers to quickly reach customers throughout the buyer journey and run experiments to find what most resonates. At this high-engagement point, e-commerce brands can earn significant incremental revenue by unlocking the transaction moment.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

SEPTEMBER 5, 2024

. “This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range and engage with the latest beauty tech and digital elements,” said Mark O’Keefe, GM at Sephora Australia and New Zealand.

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Inside Retail

JUNE 12, 2024

We expect investment activity will remain elevated with multiple large retail assets currently in play, in what traditionally has been one of the more tightly held markets in Australia,” said Rooney. Rooney and McVay Real Estate’s Sam McVay have been appointed agents to sell QIC’s stake.

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Inside Retail

MAY 23, 2024

It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences. This retailer was once a market leader and superstar but suffered a severe reputation hit due to potentially minor but critical oversights.

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Social Media Strategy Engagement Marketing 273

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. It is moving beyond a handful of large retailers and brands mass marketing to millions, and on to peer-to-peer selling.

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Inside Retail

JULY 4, 2024

This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Examples include collaborating with a digital performance marketing agency and a filming team for Your Reformer’s on-demand exercise video platform.

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius. The campaign was a success.

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Inside Retail

OCTOBER 18, 2023

With the new flagship, the brand said it targets the luxury consumer market and design-minded customers. The new space further grounds Gaggenau as an industry leader within the Sydney community, engaging architects, designers, enthusiasts and distinguished identities alike,” said Andrew Jones, CEO of Australia and New Zealand for Gaggenau.

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Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics.

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Social Media Advertising Engagement Management 325

Inside Retail

FEBRUARY 25, 2024

And the company has engaged a consultant to imagine how the brand could create a physical store. “We have reduced our marketing cost as a percentage of sales, even as we have reinvested in an above-the-line brand campaign to support brand awareness,” said Adore Beauty CEO Tamalin Morton. Active customers climbed 0.5

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Inside Retail

MARCH 11, 2024

Diversify your advertising channels For more mature advertisers, it’s well-understood that a mix of approximately four to six channels can significantly amplify your marketing efforts, creating a multiplier effect. Employing marketing analytics can help pinpoint which goals to pursue, be it by department, product line, or market.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

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Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

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