Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Personalised messaging : Send targeted emails and on-site messages that appeal to individual preferences, increasing the likelihood of engagement.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

FEBRUARY 18, 2025

According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. First, stop investing your marketing dollars into vanity metrics and big-name influencers. Second, learn to apologise.

Marketing 130

Marketing Promotion Consumer Gifts 130

Inside Retail

MARCH 10, 2025

Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics.

Retail Marketing 130

Retail Marketing Marketing Planning Expansion 130

Inside Retail

NOVEMBER 17, 2024

Sydney Fish Market has appointed Daniel Jarosch CEO, effective November 25. Sydney Fish Market has also appointed Adam Mourad, who previously worked for Woolworths, as chief commercial officer. Sydney Fish Market has also appointed Adam Mourad, who previously worked for Woolworths, as chief commercial officer.

Marketing 130

Marketing Management Engagement Planning 130

Inside Retail

APRIL 15, 2025

Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. For Australian retailers looking to boost customer engagement and drive sales, Sephora’s approach offers some valuable lessons. Finally, Sephora relies heavily on data-driven insights.

Social Media 173

Social Media Engagement Tailored Strategy 173

Inside Retail

FEBRUARY 3, 2025

some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. To enhance customer engagement, Oh!some some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. Retail chain Oh!some Southeast Asia expansion Beyond Indonesia, Oh!some

Marketing 130

Marketing Strategy Expansion Consumer 130

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Advertising Gifts Fashion 130

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Social Media Strategy 287

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JANUARY 9, 2025

As China’s luxury market continues to evolve amidst economic shifts and changing consumer behaviours, understanding the complex dynamics of this vital sector has become increasingly crucial for global luxury brands. Looking ahead According to the report, understanding generational differences is crucial in the luxury market landscape.

Marketing 130

Marketing Consumer Contrast Pattern 130

Inside Retail

MARCH 5, 2025

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”

Retail Marketing 130

Retail Marketing Department Stores Marketing Curate 130

Retail Focus

OCTOBER 30, 2024

Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued. Community Engagement and Brand Loyalty : Luxury brands establish themselves as more than just international corporations by working with local communities. market, making it a notable example.

Strategy 246

Strategy Artistic Tailored Location 246

Inside Retail

NOVEMBER 25, 2024

Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Theatro

NOVEMBER 19, 2024

By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences. competitive market.

Engagement 79

Engagement Flow Customer Engagement Balance 79

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

Pattern 289

Pattern Balance Fashion Texture 289

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

FEBRUARY 10, 2025

At this stage, we consider our investigation will likely focus on whether the Proposed Acquisition would be likely to substantially lessen competition in the relevant market (or markets) due to vertical effects, the Commission said.

Engagement 194

Engagement Marketing 194

Inside Retail

MARCH 31, 2025

From established players to newcomers, the sector is evolving to meet the demands of a dynamic market. One of the key drivers in Papa Flocks expansion is community engagement. Community engagement is at the heart of Papa Flocks growth strategy.

Social Media 200

Social Media Expansion Engagement Location 200

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. million shoppers, in a time when many retailers struggled to maintain shopper engagement. billion in 2022.

Expansion 240

Expansion Marketing Merchandising Management 240

Inside Retail

OCTOBER 29, 2024

“Mosaic Brands continues to be an exciting opportunity to reshape a business with a clearly defined market proposition for its target customers, and employees, that we can be proud of,” Berchtold said in a statement. Today, a physical presence is a brand’s most manageable, tangible, and measurable marketing tool,” Gray reaffirmed.

Apparel 264

Apparel Engagement Curate Location 264

Inside Retail

FEBRUARY 9, 2025

Omar Sabr, the brands CEO, spoke with Inside Retail about how the retail disruptor has created its own lane, how to align with the right IP partnerships and what this business approach looks like in international markets. Mid-market brands chase mass appeal. IR : Are DTC stores on the horizon for any markets? Why or why not?

Marketing 130

Marketing Strategy Fashion Expansion 130

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

NOVEMBER 4, 2024

The downfall of the almost 40-year-old business raises the question of whether this is a sign of things to come as retailers struggle to compete with the increasing e-commerce capabilities and convenience of retail goliaths on the global market, or whether it is a case of Harrolds facing a ‘perfect storm’ of challenges on multiple fronts.

Shopping 263

Shopping Marketing Flow Strategy 263

Inside Retail

APRIL 14, 2025

The company said in a stock-exchange filing that it considers Australia a highly profitable market and plans to continue its focus on driving growth both organically and through new restaurant openings under its partnership with Yum! Collins Foods has successfully operated KFC restaurants for over 50 years, said Xavier Simonet, MD and CEO.

Expansion 179

Expansion Planning Promotion Engagement 179

Inside Retail

NOVEMBER 4, 2024

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If If Myer is the answer, what’s the question?

Apparel 252

Apparel Curate Balance Strategy 252

Inside Retail

OCTOBER 21, 2024

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market.

Gifts 264

Gifts Department Stores Consumer Strategy 264

Inside Retail

OCTOBER 18, 2024

The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In That will be another area of focus for us.

Consumer 246

Consumer Marketing Promotion Engagement 246

Inside Retail

NOVEMBER 28, 2024

This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. Each boutique is uniquely tailored to reflect the local market while maintaining Clarins’ global values of nature, innovation, and sustainability. IR : Who is the Clarins customer in the ANZ region?

Concept 246

Concept Boutique Tailored Expansion 246

Retail Focus

NOVEMBER 20, 2024

Diriyah Company’s participation at MAPIC features a series of high-level engagements, underscoring the company’s commitment to shaping the future of retail and urban development. Alfie Gibbs, Chief Development Officer , will speak at the Retail and Urban Regeneration Summit. 2.30 – 4 pm, Tuesday 26 November, Verriere Grand Audi.

Engagement 246

Engagement Location Retail Design Design 246

Inside Retail

JANUARY 15, 2025

When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.

Perspective 245

Perspective Balance Marketing Consumer 245

Inside Retail

MARCH 30, 2025

Chinas Pop Mart has wrapped up another stellar year, surpassing RMB13 billion in revenue for 2024 as the blind-box market continues to thrive. Meanwhile, sales from markets outside mainland China, including Hong Kong, Macao and Taiwan, reached RMB5.07 per cent market share, worth $5.9 This marks an impressive 106.9

Engagement 130

Engagement Strategy Artistic Marketing 130

Inside Retail

OCTOBER 27, 2024

billion merger in early November, but in the meantime, Chemist Warehouse is rolling out a new payment system, expanding internationally and creating new marketing partnerships. Positioning Chemist Warehouse as not just a discount pharmacy, but as a marketing machine. The ACCC is set to rule on the $8.8

Strategy 243

Strategy Marketing Shopping Engagement 243

Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

DECEMBER 15, 2024

As the global leader in customer communications technology, Sinch has a privileged window into how businesses engage with customers. Marketing leaders at retailers and consumer brands will therefore have to pull every lever they have to make Christmas just as successful. How can you ensure your customers are listening?

Engagement 130

Engagement Form Tailored Consumer 130