Inside Retail

JULY 25, 2024

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors. Our customers are really responsive to that.”

Engagement 147

Engagement Flow Consumer Marketing 147

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Marketing Social Media Strategy Advertising 246

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

Customer Engagement 240

Customer Engagement Engagement Strategy Social Media 240

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Engagement 130

Engagement Social Media Fashion Apparel 130

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Engagement 130

Engagement Promotion Consumer Marketing 130

Inside Retail

SEPTEMBER 8, 2024

Australian pizza chain Domino’s Pizza Enterprises said on Monday that it has been served a shareholder class action, which includes an allegation that it engaged in misleading or deceptive conduct around its expected performance in Japan. The company’s shares fell 2.5 per cent to A$29.18 to hit their lowest since late August.

Marketing 182

Marketing Engagement 182

Theatro

NOVEMBER 19, 2024

By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences. competitive market.

Engagement 79

Engagement Flow Customer Engagement Balance 79

Parcel Pending

NOVEMBER 18, 2024

For all the heated discussions about “helicopter parents,” higher education institutions have noted that active parents play a positive role in keeping students enrolled, engaged, and encouraged. Engaged Parents Boost Retention Among Student Research shows that creating a dialogue with parents keeps students enrolled.

Engagement 52

Engagement Balance Strategy Outdoor 52

Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Engagement Layout Shopping Perspective 130

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Social Media Marketing Engagement Form 298

Inside Retail

SEPTEMBER 7, 2023

per cent growth this year reaching a market value of $2.67 According to Research and Markets, the trend of social buying and shopping is expected to record “significant expansion” in coming years with the gross merchandise value of such transactions predicted to reach $5.17 The post Australia’s social commerce market tipped to top $2.67

Marketing 264

Marketing Social Media Customer Engagement Expansion 264

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. Are you a product startup looking to take your brand to the next level?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Management Consumer 147

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JANUARY 12, 2023

It’s always a challenge to find something that’s engaging and meaningful to that age group of six to 12 year olds,” Ian Taunton, general manager of The Athlete’s Foot, told Inside Retail. “It’s There’s no doubt that The Athlete’s Foot being engaged in this gaming space is exciting for us.

Marketing 246

Marketing Engagement Space Management 246

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Gifts Engagement 147

Inside Retail

MAY 11, 2023

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

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Display Engagement Consumer Promotion 130

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Enriching the user journey is all about fostering retention and nurturing loyalty.

Marketing 130

Marketing Advertising Engagement Strategy 130

Inside Retail

SEPTEMBER 4, 2022

It serves as a media channel, working with retail partners to present offers within a variety of creative content inside the platform, marketing goods and services to the Stocard user base. We can run multiple creative solutions for brands and retailers to engage with the user base.”. The app has 5 million users in Australia.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

SEPTEMBER 7, 2023

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. The resale furniture market in particular appears to be experiencing a boom period. Buying seconds, first.

Marketing 273

Marketing Consumer Perspective Form 273

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Inside Retail

SEPTEMBER 8, 2024

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. Be local “Customising your products to match local needs and preferences – positioning, labelling, and market channels matter,” Howard said.

Marketing 113

Marketing Consumer Engagement Tailored 113

Inside Retail

SEPTEMBER 22, 2024

Tupperware is one of the world’s most famous proponents of a business model called “multi-level marketing”. So what exactly is multi-level marketing? What is multi-level marketing? As a traditional multi-level marketing business, you don’t put your wares up for sale on supermarket or department store shelves. Some won’t.

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Marketing Department Stores Contrast Strategy 130

Inside Retail

AUGUST 8, 2024

The growing luxury pet market There has been notable growth in the pet retail industry in recent years, largely thanks to mass adoption rates post-pandemic and the ever-growing humanisation of pets. confirmed that the global luxury pet accessories market alone was worth around US$3.8 billion in 2022.

Marketing 130

Marketing Accessories Accessories Gifts 130

Bay Cities

SEPTEMBER 22, 2021

Shopper marketing focuses on supporting consumers who are already in the mindset to buy in making a final purchasing decision. Here’s a closer look at shopper marketing, along with real-world examples of shopper marketing for both the in-store and online experience.

Engagement 98

Engagement Marketing Consumer 98

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

AUGUST 17, 2022

ACCC chair, Gina Cass-Gottlieb, said the regulatory body is interested in examining “trends” in user preferences and engagement over time. “We The post ACCC probes consumer concerns, competition in the social-media market appeared first on Inside Retail.

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Social Media Consumer Marketing Advertising 246

Retail Focus

MARCH 27, 2023

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. The future of pop ups.

Marketing 245

Marketing Location Engagement Concept 245