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Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued.
This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us.
Space NK has revealed a newly expanded store, which is the largest in the company’s portfolio, and four times the size of its original location at Westfield London in White City. Additionally, it features theater spaces for customer engagement. We are delighted to open our biggest store yet at Westfield London.
Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project. Located 15 minutes from Riyadh, this 14-square-kilometre urban project draws inspiration from the birthplace of the Kingdom and its historical heritage as a UNESCO World Heritage site.
After starting with a single, quaint location in Nottingham, England, in 1970, Paul Smith now has 130 stores in over 60 countries. We will explore innovative ways to engage and connect, ensuring that Sir Paul’s values shine through in every communication. In what ways does this location differ from the previous San Francisco store?
It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications. Provide personalized experiences that foster loyalty and engagement. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.
We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. Customers appreciate the interactive and engaging environments, enjoying hands-on experiences that go beyond traditional retail.
This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. The brand has also rapidly expanded its presence in this market, including two major locations in Bangkok and Vietnam’s tourist hotspot Ba Na Hills. billion RMB, accounting for 29.7
Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences. Use minimal, eco-friendly packaging to enhance brand trust.
Rock Up and Pop Up has been specifically designed to allow any business – regardless of size or budget – to bring a tailored, in-person retail experience to shopping venues and travel hubs across the UK and Europe. These include knowing the right location to set up shop, cost, merchandising, marketing, and staffing.
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.
Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.
Use this data to make the shopping experience more relevant and engaging: Personalised recommendations: tailor product suggestions based on individual purchase history or browsing behaviour. Targeted campaigns: segment customers into groups (e.g., Targeted campaigns: segment customers into groups (e.g.,
The Science Behind Strategic Display Placement: How Location Impacts Purchasing Decisions Point-of-purchase (POP) displays can influence consumer behavior , improve brand visibility and boost sales. By understanding what creates an engaging shopping experience, you can help consumers find what they need while also driving revenue.
To enhance customer engagement, Oh!some For these reasons, we decided to use these two cities as pilot locations for the Malaysian market, the person said. Efforts include obtaining halal certifications for select products and tailoring beauty product lines to regional consumer preferences.
Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions. Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage.
Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. AI can also analyse stock levels across various locations and recommend optimal inventory distribution, identifying which stores or warehouses might need more stock due to sudden demand increases.
Sudden but not surprising The move comes four years after the company closed its physical stores in other markets around the world and turned its New York City, London, Sydney and Redmond locations into experience centres, as part of its strategic change in retail operations.
Spanning eight floors and 71,500 sqft, Johnnie Walker Princes Street is located inside a building, which was formally a traditional department store for almost 100 years. Featuring the concept of personalisation, the retail space is where visitors can have their personal flavour preferences “mapped with drinks tailored to their palate”.
Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.
IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? We look at each market, tailoring our brands across different touchpoints and reframing opportunities. The digital team is tasked with creating digital games and experiences that drive sustained engagement among fans of all ages.
They may not realise that what might work in a large store is not necessarily what is needed in a small store or the varying requirements across stores in different location types.”. “A lot of category managers tend to think about the range they have, but not the combination of range and store.
So, its not surprising they expect the same from the brands they engage with. Retailers can also change the background of product images to make them more relevant to a certain time of year for instance, changing Christmas backgrounds to Valentines Day backgrounds or geographic location.
This job of managing promotions becomes more complex when you start adding multiple locations into the mix. What are the challenges of managing promotions across multiple locations? Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors.
Since the inception of click-and-collect, it’s been a powerful tool for retailers, as it incentivises customers to visit a business location in-person, providing the optimal opportunity for a second purchase to be made,” explained Brendan Straw, ShopFully country manager for Australia, in a statement.
This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.
According to the company, Bread Aheads expansion plan into the Middle East is already well underway, with thriving bakeries in Dubai and Saudi Arabia, and plans to open a total of 35 locations across the region in the coming years. IR: Why did you choose the Philippines as the first location for Bread Ahead in Southeast Asia?
Unlike traditional OOH, which is bought direct and based on fixed locations, programmatic digital-out-of-home (DOOH) utilises interactive formats like video and can be bought based on online and offline behaviour, location, weather triggers and other conditions to reach customers on the go, as well as during moments of high purchase intent.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.
Edward Sexton has announced the opening of its new flagship store located at the heart of Savile Row, the spiritual home of British bespoke tailoring. . Located at No.35 Located at No.35 We hope to give our clients that experience when they come into the shop both with the product and how we engage with them.
These locations, however, are not random pins on a map but a part of the brand’s larger expansion plan in Asia Pacific, including key markets like Japan, South Korea, Malaysia, Singapore and Australia. Additionally, we are focusing on new product developments tailored to the preferences of consumers in the region.”
Such tools also have a vital role in helping store staff capture useful information or data about customers that can be keyed in by an associate while engaging with a customer beside a product display, for example – rather than in a less comfortable environment at a checkout counter post-purchase.
Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers. They can also offer services such as click-and-collect or home delivery.
At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.
Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. These spaces are meticulously crafted to transport visitors into a brand’s world, offering a multi-sensory experience that engages sight, sound, touch, and sometimes even taste and smell. Ghalia BOUSTANI.
New & Lingwood, the British brand known for its distinctive blend of classic and contemporary loungewear, relaxed tailoring and refined formalwear, announces the launch of its sustainability and circularity initiative, RE:NEW at 19 Savile Row. It’s also a space for experimentation, allowing us to learn in a playful and constructive way.
With 70 stores located in principle cities across the country, Pinalli’s beauty specialists provide a tailor-made services for customers, across a range of over 40,000 products from the most prestigious beauty brands to the latest independent lables.
At Rationale, our focus is on the personalisation of skincare, and tailoring each client’s individual pathway to luminous skin for life. That’s why we encourage every client to begin with a consultation, so that our expert skin therapists can look at a person’s unique needs and develop a tailored, targeted plan just for them.
Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. We do see a sustained demand for window displays in retail. Good content is always key.
Today, customers expect highly tailored and targeted interactions when they engage with a brand. To deliver valuable and highly personalised customer communications and interactions, retailers need to capture all the signals that a customer displays through their engagement with the organisation.
It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.
With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast. A key part of that is creating immersive, hybrid, brick-and-mortar experiences that resonate with customers. “As
Choosing Boots as the key location for the physical launch, Elizabeth Arden tasked Impact Retail with a brief to transform Beauty Live Sites into experiential moments for the launch. The beauty and elegant aesthetic of this event space is backed-up by the opportunity to engage in a tactile and personalised service.
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