Remove Engagement Remove Location Remove Promotion
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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.

Promotion 246
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. IR : What advice would you give emerging brands looking to build a community that organically promotes them?

Marketing 211
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. Nhood showcased its Alverca project, located 20 minutes from Lisbon.

Expansion 265
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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications. Provide personalized experiences that foster loyalty and engagement. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.

Marketing 130
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Standing on solid ground with practical sustainable floorings

Retail Focus

In fact, they’re so resilient that they can remain in place even during renovations or when a space changes hands, and they can often be lifted and reused at other locations.” “These glue-free tiles are not only durable and easy to maintain but also recyclable at the end of their life.

Space 290
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.