Retail Bound
JUNE 21, 2024
Starting your own clothing line is a big move, given the competition. But the secret here is how you position your brand in the market, and you just have to be quick about it. keep updating the lookbook regularly to keep retailers engaged and interested. Who is your target market? Here’s how you can do it.
Retail Bound
APRIL 30, 2024
This includes its features, target market, and unique selling points. For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. This includes determining your target market, pricing strategy, and marketing plan.
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Inside Retail
MARCH 12, 2024
Meanwhile, in the northern hemisphere, Kate Spade’s Spring ‘24 collection encapsulates a modern take on suiting by incorporating clean lines, a relaxed sportswear-inspired aesthetic and casual silhouettes, all with the brand’s classic signature of colourful exuberance, that nods to its core DNA.
Inside Retail
SEPTEMBER 3, 2023
The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I
Inside Retail
JUNE 7, 2022
Strangely enough, it’s more along the lines of the late [Off-White creative director] Virgil Abloh where you change something by 3 per cent”, said Andjelic during a presentation on the business of the aspirational economy during Vivid Sydney. When we talk about creativity, it’s not actually about creating something new.
Inside Retail
JUNE 27, 2022
Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.
Inside Retail
AUGUST 11, 2023
Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each target market.
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