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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Why customer-led healthcare disruptor Software expanded into haircare

Inside Retail

The brand includes a line of products retailed both direct-to-consumer (DTC) and through its retail partners – a natural progression in Eucalyptus’s purpose to build a better future for healthcare by improving outdated and inefficient systems entrenched within the healthcare system.

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How Aussie retailers can avoid the Black Friday nightmare before Christmas

Inside Retail

So while the sales period may have shown top-line growth in revenue and volume, digging into the numbers now tells us that in many cases these sales were just shifted forward from the traditional Christmas period – at big discounts for consumers. But are these top-line figures good if they come from a 60 per cent or even 70 per cent discount?

Strategy 267
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Tailored 245
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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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How pharmacies are tapping into personalisation tech

Inside Retail

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Merging above-the-line and below-the-line promotions. Instore subscription programs. How to get started.

Promotion 239