Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined. per cent, which represents an 18.7

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. I think we’re using the term omnichannel now because there are clearly defined lines between in-store and online.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Inside Retail

DECEMBER 14, 2022

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. A refresher. Conversational commerce. Best practices from China.

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Inside Retail

AUGUST 26, 2024

But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful. On August 5, the social media influencer posted a video about how she prepared her appearance for work, a 17-second clip that has gone viral, with over 3.8

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Inside Retail

JULY 22, 2024

It is the beginning of a great journey and a stronger focus on PR and marketing for the first time in Australia, and will allow us to reach a broad new audience while engaging existing clientele, with the exciting new offerings and wide range available. How does Desigual plan to engage with the community and build a loyal customer base?

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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Trade Show Booth Companies - Trade Group

JANUARY 24, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. Here are the best engaging booth graphics we’ve seen from walking countless exhibit halls. Javits Convention Center In New York City, NY.

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Inside Retail

SEPTEMBER 17, 2023

Now that it has been completed, the group’s primary focus is addressing customer concerns and engaging with suppliers regarding stock levels. “At Information was progressively drip-fed through, which made the acquisition process slightly more complicated.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Inside Retail

MAY 2, 2024

Whilst many businesses have had emergency response plans in place for many years, recent events have highlighted the importance of proactive and continuous training, support and effective lines of communication between frontline retail staff and corporate teams to ensure they are prepared to respond to a similar scenario.

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Inside Retail

JULY 7, 2021

This has been an unexpected silver lining, but it also comes when darker clouds are gathering for retailers looking to sustain and build upon this growth. As social media platforms evolved, it became clear that when a content creator recommends a brand in their authentic voice, the audience connects with that content more profoundly.

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Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience.

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Inside Retail

APRIL 22, 2021

As the world’s most valuable apparel brand, Nike dominates in clothing, sneakers and culture, from high quality performance wear for elite athletes to limited release sneakers that people line up for overnight. Nike has the ability to create exceptional products bound by a brand culture so strong it rivals Apple.

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Inside Retail

DECEMBER 2, 2021

To help customers navigate their way through the festive season, savvy retailers like Cue offer personalised services like on- and off-line wishlists, which can appeal to the online customer journey and keep them engaged in the gift-buying process, said Ioakim.

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Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. In line with our values we requested models inclusive of shape, gender, size, age, ability and so much more.

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Inside Retail

OCTOBER 24, 2022

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people.

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Prices range from $35-55. It marks the company’s first foray into private label.

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Inside Retail

JUNE 4, 2024

BigCommerce’s data from this year – benchmarked against data for the previous four years – provides critical clues for retailers to optimise strategies in line with current purchasing behaviours, cart abandonment trends, delivery needs, loyalty and rewards preferences, brand engagement, and social media effectiveness.

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Inside Retail

MAY 12, 2021

Fairfax & Roberts managing director Irene Deutsch said the company saw a rise in wedding and engagement rings during the past year. “I But we’re focused very much on digital innovation and trying to find these solutions, to make it exciting, engaging and instill confidence in our clients.”.

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Retail Focus

JULY 28, 2021

In this new role for Liberty, Sophie will oversee Creative Production, Editorial and Social Media teams and will report to Madeleine Macey, Liberty’s Chief Marketing Officer. Sophie has established an influential profile as an approachable, practical product expert and has built a significant personal social media following.

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Inside Retail

SEPTEMBER 29, 2024

“The main driver for Sol de Janeiro’s impressive growth globally includes powerful social media,” L’Hostis said. However, it’s the perfume mist line that helped amplify the brand’s visibility and appeal. The brand currently has more than 2.4 million followers on Instagram, 2.4

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Retail Focus

NOVEMBER 6, 2024

Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill , both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.

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Inside Retail

MARCH 12, 2024

Meanwhile, in the northern hemisphere, Kate Spade’s Spring ‘24 collection encapsulates a modern take on suiting by incorporating clean lines, a relaxed sportswear-inspired aesthetic and casual silhouettes, all with the brand’s classic signature of colourful exuberance, that nods to its core DNA.

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Inside Retail

MAY 23, 2022

Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. Retailers need to understand the different points at which their customers choose to engage with them and all their retail channels. The post pandemic lesson is that omnichannel is not a fad, it’s here to stay. Omnichannel persistence.

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Inside Retail

AUGUST 30, 2021

Unlike many other loyalty programs, Cashrewards is performance-based and merchants only pay on conversion – nearly all the money invested in a transaction remains in the transaction, working harder to engage customers. . So far, Cashrewards has generated more than $2.5 billion in sales for its participating retailers.

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Retail Focus

DECEMBER 12, 2023

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

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Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. Conventional lines of association – religious institutions, civic groups, and neighbourhood gatherings – have disappeared. Relationships that create brand stickiness and self-sustaining brand engagement.

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively).

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Inside Retail

MAY 9, 2022

Lastly, Nonstop Play is a space for people to play Nars games, which change regularly in line with the brand’s latest campaigns. The lines between traditional and digital marketing are becoming even more blurred as brands see it not as one or the other, but both simultaneously.

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Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Creating customers.

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Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

NOVEMBER 16, 2021

A social-media style algorithm will serve users with content from merchants relevant to them, offering deals to an already highly-engaged user base. I was frustrated with how much money I was wasting acquiring customers who weren’t really engaging with my brand,” she said in a statement. Can the network handle all this?”.

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