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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Ikea recently debut a line of chairs and desks designed specifically for gamers. Increased engagement leads to higher sales. Increase customer engagement. The post The impact of gamification on retail customer engagement appeared first on Inside Retail.

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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It is critical to get the technology right.

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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

For Boomers, shopping remains more deliberate (only 28 per cent shop this frequently), meaning trust, reliability, and perceived value are key drivers for engagement with this demographic. Content is a major driver of repeat engagement Consumers arent just engaging with brands when theyre ready to buy.

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Standing on solid ground with practical sustainable floorings

Retail Focus

It’s about aligning with a broader movement toward responsible business practices that benefit people, the planet, and the bottom line.” Retailers showcasing a commitment to sustainable practices can set themselves apart in a competitive market, appealing to the growing demographic of environmentally aware consumers.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

million shoppers, in a time when many retailers struggled to maintain shopper engagement. For brands newer to the space, the time to start building capability is now, as opposed to doing so once material market share losses are biting the bottom line. million customers, reaching 7.9 billion in the prior year.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

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