Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In the third week, the subject line is ‘Does my baby have colic?’, The post The right formula?

Promotion 130

Promotion Advertising Marketing Line 130

Inside Retail

APRIL 10, 2024

By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it. The collapse of impulse buying necessitates a shift in our approach to product development and consumer engagement,” said Wardlaw.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

FEBRUARY 12, 2024

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences.

Promotion 246

Promotion Engagement Perspective Consumer 246

Inside Retail

FEBRUARY 8, 2024

Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Promotion 241

Promotion Advertising Department Stores Contrast 241

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

SEPTEMBER 3, 2024

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Marketing campaigns Generative AI: This can help and support you in creating engaging product descriptions and marketing content.

Tailored 245

Tailored Shopping Layout Promotion 245

Inside Retail

JUNE 7, 2021

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Each moment is personal, relevant, engaging and shoppable.

Strategy 245

Strategy Engagement Consumer Marketing 245

Inside Retail

SEPTEMBER 24, 2024

PF: Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play, fostering deep emotional connections and engagement with families. The digital team is tasked with creating digital games and experiences that drive sustained engagement among fans of all ages.

Consumer 277

Consumer Strategy Tailored Planning 277

Inside Retail

FEBRUARY 10, 2022

Throughout this time, the focus was on our people and ensuring they were safe, healthy and engaged, and that we were able to support them as much as we could,” Tsoukalas said. Tsoukalas said the business will be scaled back up in line with passenger levels once travel is reopened, and that it has new promotions and brands lined up.

Pattern 262

Pattern Line Promotion Engagement 262

Retail Focus

APRIL 11, 2023

With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products. This is in line with current retail trends that emphasise experiential shopping and create memorable moments for customers.

Design 209

Design Curate Visual Merchandising Promotion 209

Inside Retail

SEPTEMBER 9, 2024

During the pandemic, with our health on the line, trust was #1. They are engaged, loyal and live the brand. It’s not clandestine, just some things are better kept confidential. Or am I being that leader, pre-2000, yet to be enlightened? 2022, and the boa-constrictor squeeze for talent clinched the deal for pay transparency.

Advertising 260

Advertising Display Promotion Engagement 260

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

Art 265

Art Display Light Artistic 265

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

APRIL 26, 2023

Martin O’Brien and engaged by the SDA, which surveyed retail industry employees – the proportion of households with a member of the family working in the retail industry, who described their financial situation as “just getting along” and “poor”, increased from 26 to 30 per cent over the last two years.

Balance 246

Balance Line Engagement Other 246

Inside Retail

SEPTEMBER 20, 2022

These products often include top sellers, items on promotion with limited quantities, or products impacted by unusual demand patterns. The moment of delivery or pick-up is an important customer interaction point that can be a significant factor in building loyalty and converting neutral customers into promoters.

Layout 243

Layout Promotion Pattern Management 243

Inside Retail

OCTOBER 24, 2022

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people.

Perspective 246

Perspective Social Media Promotion Engagement 246

Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

AUGUST 22, 2023

Rebel is the place to go when it’s footy season, and I think we’ll see both boys and girls lining up to get their footy boots as they start on their journey to becoming the next Matilda or Socceroo,” he said. Lorenzato added that the retail industry has a significant role to play in driving engagement in women’s sport. “As

Engagement 246

Engagement Promotion Merchandising Light 246

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

Engagement 163

Engagement Consumer Balance Promotion 163

Inside Retail

MAY 23, 2021

Innovation room : Where partner brands bring to life interactive transitional experiences from month to month, such as the cusomisable Lebron James t-shirt activation at launch; Energy zone : Where key campaigns come to life with over-the-top merchandising and storytelling to engage customers in a more immersive way.

Concept 246

Concept Apparel Accessories Accessories 246

Retail Focus

NOVEMBER 27, 2024

It’s about aligning with a broader movement toward responsible business practices that benefit people, the planet, and the bottom line.” Retailers showcasing a commitment to sustainable practices can set themselves apart in a competitive market, appealing to the growing demographic of environmentally aware consumers.

Space 290

Space Interior Balance Design 290

Inside Retail

SEPTEMBER 5, 2021

Combined with a live chat solution that will enable T2 staff to answer questions and share product knowledge, the retailer hopes to make online shopping feel more personal and engaging — like a bricks-and-mortar store visit — in future. They’re really driving top-line revenue at the moment.”.

Promotion 240

Promotion Engagement Line Planning 240

Inside Retail

MAY 3, 2024

We’ve got two stores opening in the next month, and many more lined up and we will continue to seek further expansion, not just in Australia and New Zealand. The company has a Net Promoter Score (NPS) of well over 80, which Friis described as “very rare in the retail business”. We’ve got aspirations to be a global business.

Apparel 278

Apparel Expansion Fashion Accessories 278

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line. Consumers are in the mood for a tease.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

OCTOBER 5, 2023

million carats was in line with the year prior. per cent of diamond engagement rings sold in the US in February were set with lab-grown diamonds. In fact, the market is growing at such a rate that it is impacting the sales of mined diamonds, such as those from legacy brands like De Beers. However, revenue fell to US$2.8

Jewelry 246

Jewelry Consumer Marketing Engagement 246

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130

Strategy Engagement Flow Promotion 130

Retail Focus

JUNE 21, 2023

Enhances CX Technology can create in-store games and interactive information hubs that engage customers and encourage repeat store visits by making the CX (customer experience) fun. Just What Can Technology Do For Business?

Tailored 174

Tailored Promotion Display Layout 174

Inside Retail

NOVEMBER 20, 2024

Olympic gold medallist Bronte Campbell’s sustainable activewear brand Earthletica is taking a priceless not-purchased approach to Black Friday by hosting a free community event at Bondi Pavilion on November 29 to promote connection over consumption. We want to make pieces people want to wear and engage with, not compromise,” Campbell said.

Fashion 257

Fashion Marketing Strategy Promotion 257

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

MAY 21, 2023

We used these as incentives to encourage Aboriginal people to participate in our health promotion programs. The merchandise from participating in the health promotion programs became highly sought after. We shared the same passion and energy, and together we left our jobs and started a health promotion business – Spark Health.

Fashion 245

Fashion Merchandising Promotion Other 245

Inside Retail

OCTOBER 11, 2021

At the same time, we endeavour to find new ways to engage and uplift our customers. For instance, we held a Thank You Festival in July, with limited offers, special novelties and in-store promotion activities, to show our gratitude to Uniqlo’s loyal fans for their continuous support for the brand.

Artistic 246

Artistic Concept Engagement Shopping 246

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. The top five tasks marketers wish they could use AI for Respondents to the Klaviyo research nominated a range of tasks they would like to deploy AI in to enhance their marketing campaigns and customer engagement and retention programs.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

SEPTEMBER 7, 2021

The store is launched in a bold move to promote existing and new VIA Outlets brand partners’ sustainability efforts, making them more visible to consumers whilst raising awareness and informing visitors about the company’s wider sustainable initiatives and the many ways in which they can contribute to a more sustainable future for fashion.

Color 163

Color Fashion Line Consumer 163