Remove Engagement Remove Line Remove Perspective
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Why maintaining your security system is better for your bottom line

Inside Retail

It’s important to have your security systems functioning, both from a liability perspective so the centre can cover itself, but also from a security perspective, so the security team can manage the centre,” said H3C Plus Security director Nicholas Churchill.

Line 214
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month! What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands.

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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

Deliverability from an ownership perspective lies with the teams that are sending the e-mails but there has to be that partnership, there has to be that collaboration between your technology teams,” he added. Always think of the subject lines and the type of content. “I Is it an engagement message? Is it a promo message?

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market? The premium L’initial line which is identifiable by the newly introduced emblem – through subtle tone-on-tone detailing on relevant products – has also been performing well.

Expansion 130
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Branded worlds.

Fashion 278