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The official opening of Printemps US marks a bold move on the French players part in an era when many luxury retailers are struggling to keep up. The layout of the store, designed by architect Laura Gonzalez, is made up of 10 separate areas, each with its unique design concept.
This linear layout guides visitors toward the back of the space, where a gracefully arched portal frames one of Easyplants best-selling products, creating a captivating focal point. The overall layout is aimed to create a place where guests can walk in, relax, recharge and enjoy an authentic, modern experience, Shen enthused.
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Brands then tell a story that their consumers can engage with. A store’s layout design can communicate a product’s value and price as well as influence how people shop with you. Experiential retailing is a vital aspect of the retailmarketing industry.
According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. It also enables consumers to experience the brand in an elevated and curated manner.
After opening 16 stores in 2020, the brand recently announced a $405 million USD investment plan to open 90 new stores across India and in 16 international markets this year, demonstrating optimism in its business from key retailmarkets. Hope of Shining Through.
Leveraging retail recruiters to go find professionals in your organization to find reliable suppliers can be a competitive edge. Think about how department stores layout their products; they create an inviting shopping experience that encourages customers to buy.
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