Remove Engagement Remove Layout Remove Promotion
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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Consider the target audience when planning events and promotions.

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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.

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Types of Retail Store Layouts

Creative Displays Now

Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of the retail store layout options available to you. Below, you will learn what a retail store layout is, what makes a retail store layout so important and the seven most common types of retail layouts.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Marketing campaigns Generative AI: This can help and support you in creating engaging product descriptions and marketing content.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Three ways online grocers can win, and retain, customers post-pandemic

Inside Retail

These products often include top sellers, items on promotion with limited quantities, or products impacted by unusual demand patterns. This might include changing the layout to one shelf-life date for critical items with a “first-in, first-out” (FIFO) policy. This results in lower satisfaction and higher food waste.

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