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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.

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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. There are many elements that must come together to create great retail. Instead, it’s how retailers package these components into a retail experience and effectively communicate these benefits to their audience.

Promotion 246
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued. Community Engagement and Brand Loyalty : Luxury brands establish themselves as more than just international corporations by working with local communities.

Strategy 246
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Types of Retail Store Layouts

Creative Displays Now

Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of the retail store layout options available to you. Below, you will learn what a retail store layout is, what makes a retail store layout so important and the seven most common types of retail layouts.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Don’t be complacent in this area. Don’t waste this opportunity.

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What the metaverse means for retail and consumer goods

Inside Retail

Centred around online gaming and Xbox, providing a platform for users to collaborate, engage with immersive experiences to explore, play games with their friends, and shop. Use a mixed reality in-store to drive engagement, connection, and conversions of physical products such as virtual fitting rooms, virtual try-on, and body scanning.

Consumer 263
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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’