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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

Our goal is to create a platform that not only embodies our brands core values of exclusivity, elegance, and engagement but also caters to the evolving needs of modern shoppers worldwide. Its about blending tradition with innovation to provide customers with a truly omnichannel experience.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Here, we delve into each of these drives and their origins, and provide examples of brands that successfully engage with them.

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Shopify research provides new insights on building brands consumers love

Inside Retail

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My The team also leverages data and analytics to gain valuable insights into consumer behaviour and trends in the APAC market.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. million followers.

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Competing for a more discerning dollar

Inside Retail

This can help drive conversions where, for example, retailers engage with customers across the sales funnel. But there are options for retailers to pave the way for consumers to make informed decisions and purchases. The information may be incomplete or not up to date and may contain errors and omissions.