Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Inside Retail

JULY 25, 2024

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? PF: Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play, fostering deep emotional connections and engagement with families.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Today, 73 per cent of shoppers say they shop across multiple platforms.

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Inside Retail

SEPTEMBER 2, 2024

Inside Retail: How does Ghd’s commitment to innovation and developing new technologies contribute to your overall business strategy? IR : Can you share some insights into how Ghd engages with its customers to understand their needs and preferences? Ludovic Dellazzeri: It is both paramount and symbiotic.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Inside Retail

FEBRUARY 27, 2024

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. “We

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Inside Retail

DECEMBER 14, 2023

Collecting customer information – Know Your Customer – has been a leading trend in recent years. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Don’t waste this opportunity. Make it as easy as possible for them.

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Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. So when you look at how digital acceleration is changing the way consumers engage, it essentially comes down to the fact that they’re becoming more careful, and therefore, require brands to earn their trust.

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Inside Retail

NOVEMBER 8, 2021

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. Change brings new opportunities. The digital advertising industry is defined by change.

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Retail Focus

DECEMBER 12, 2024

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. In the session “Retail Without Frontiers,” Salomon and JD Sports illustrated their global development strategies.

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Retail Focus

SEPTEMBER 1, 2024

It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customers returning to your business. For example, an online clothes retailer could use stored information to offer a customer clothing and accessories that are appropriate for their specific style and size.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Inside Retail

JUNE 13, 2024

Unlike traditional franchising or direct management models, Cotti Coffee has adopted an innovative partnership approach,” Yingbo Li, chief strategy officer at Cotti Coffee, told Inside Retail. In January, we unveiled our human-robot collaboration strategy, which involves scaling up the use of commercial robots in stores worldwide.

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Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. Then you’ve lost an opportunity to sell something else or just create a really engaged customer.”

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Inside Retail

SEPTEMBER 20, 2022

Considering how to engage with your customers in modern multicultural Australia is crucial and this goes far beyond basic translation. Many large brands are cognisant of adapting their marketing for international customers, such as product labelling, product care, terms and conditions and technical information. More than translation.

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Inside Retail

NOVEMBER 14, 2023

The report found that Gen Y, also known as the millennial generation, is at the forefront of ethical consumption, with over 70 per cent actively engaged, surpassing Gen Z (66 per cent), Gen X (61 per cent), and Baby Boomers (54 per cent). Notably, there has been a 12.5 However, there is a “significant gap between awareness and action.”

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Inside Retail

MARCH 25, 2024

A roadmap for delivering customer experience Coinciding with the launch of the new POS hardware suite this week, Shopify has released a report 5 Tactics to Level Up Your In-store Experience – a roadmap for retailers wanting to enhance their customer experience strategy. Make it special for shoppers by focusing on personalisation and service.

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Inside Retail

JULY 27, 2023

The rise of Amazon, Netflix and Spotify, with their highly personalised recommendation engines, is a testament to the success of the strategy. Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

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Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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Inside Retail

JUNE 28, 2021

Using social listening to inform your next moves is a tried and true method of getting customers on the side and building your reputation as an agile brand responsive to the ever-evolving demands of customers. Utilising social listening will help identify key influencers within your industry so you can integrate them into your wider strategy.

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Retail Focus

JANUARY 10, 2022

Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. This includes breaking down goals such as employee engagement (something that will prove incredibly challenging yet essential to capture in an age of remote working).

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Strategy Engagement Perspective Customer Engagement 244

Inside Retail

OCTOBER 10, 2022

With the rise of Web3 technology, it’s possible to create a close connection between the brand, designs, experiences and global community and store information in the form of on-chain records. The exclusive membership program debuted during the third edition of the Balmain Festival. Branded worlds.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Inside Retail

JUNE 29, 2021

Here are some strategies to reach customers at the time of purchase: Adopt an agile approach. While this strategy may require more real-time data, it will allow retailers to more quickly adjust business offerings to meet consumer expectations. If there’s one thing businesses learned from last year, it’s that nothing is constant.

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Inside Retail

OCTOBER 27, 2024

“We are committed to providing our UAE customers with an immersive and informative, hands-on shopping experience delivering a wide range of high-quality products at an affordable price point,” he added. It has been widely reported that Chemist Warehouse’s retail media divisions drive 20 per cent of its sales.

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Inside Retail

JUNE 23, 2024

Healthcare to haircare Cade Fleming, head of omnichannel brands at Eucalyptus told Inside Retail , “Expanding into haircare is a natural evolution for Software, and it optimises our customer-first innovation strategy.” Currently, Software haircare is available at Priceline and via pureplay online retailer Adore Beauty.

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