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Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Here’s how you can gather data transparently: First-party data collection : Use competitions and surveys to collect customer information with their consent.
Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.
Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Sixty-eight per cent say they would enjoy gaming elements while shopping online, 37 per cent are interested in gaming while in-store and 36 per cent are up for trying games in their favourite apps.
But simply having a digital presence is no longer enough: customers are expecting higher standards of service online, and if a brand’s offer is not up to scratch there are myriad places they can shop elsewhere, all at the touch of a button. The reason these returns happen is because there isn’t enough information describing the product.
Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.
Theatro GEN iusAI is designed to empower frontline workers by providing them with real-time access to essential information that they need in order to do their job well. In-Ear Delivery of Information: Allows associates to remain fully engaged with customers while discreetly receiving necessary details.
Diriyah Square is designed to be the vibrant heart of Diriyah, poised to become a landmark destination for shopping, dining, culture, and lifestyle. Diriyah Company’s participation at MAPIC features a series of high-level engagements, underscoring the company’s commitment to shaping the future of retail and urban development.
Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.
Digital shopping habits are now firmly embedded, and this means that brands that fail to adapt risk being left behind. From the rise of direct-to-brand shopping to the growing demand for personalisation, here are the most important takeaways and what they mean for retailers looking to stay ahead.
According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. At the same time, she pointed out that 70 per cent of Australians still want to change their shopping habits to align with their values over the next 12 months.
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.
“We are committed to providing our UAE customers with an immersive and informative, hands-on shopping experience delivering a wide range of high-quality products at an affordable price point,” he added. It has been widely reported that Chemist Warehouse’s retail media divisions drive 20 per cent of its sales.
From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Lovekins is an all-natural brand, so this is particularly useful when providing information about our Australian plant-based ingredients.”.
FOR IMMEDIATE RELEASE 78% of Holiday Shoppers Concerned about Store Safety This Year, New Theatro Survey Shows Despite safety concerns, one in four shoppers say they plan to shop more in-person for holiday gifts–but with higher expectations, lower patience and delayed purchases as economic pressures and tech annoyances loom large.
It wasnt long ago that shopping required a trip to the store, with no guarantee that the item you wanted would be in stock. Today, consumers expect the freedom to shop on their own terms, being able to review all the options available to them online and without disrupting their daily routines.
Online shopping today happens across a wide range of digital touchpoints. Each interaction with a customer is an opportunity for retailers and brands to shine, delight them with a great shopping experience , and build a trusting relationship. Customers don’t want to forage for information any longer. Or they move on.
In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. This has not only reduced administrative burdens but also improved access to information and resources for our employees.
In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.
The vision behind launching matsuyaginza.com is to seamlessly integrate Matsuya Ginzas renowned in-store luxury experience with the convenience of digital shopping, Takehiko Furuya, representative director of Matsuya Co and chairman of Mastuya Ginza.com, told Inside Retail.
Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised. There is also a new AR feature called ‘Shop With Friends’. With that information, a customer’s online shopping cart is filled with the right items at the appropriate time.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
Australian discount store chain The Reject Shop is one of many retailers that has seen a staggering increase in aggressive customers in recent times, prompting the roll out of a new training program. The union said it is engaging with employers to ensure the safety of staff, but is calling on the government to develop a national response.
At the end of the day, the customer’s connection with a well-informed and engaging store associate in conjunction with exclusive beauty services, such as Ulta Beauty’s robotic eyelash extension machine, is the winning combination to excite the customer and lead to profit.
When considering the prevalence and dominance of e-commerce and digital shopping channels, traditional brick-and-mortar retail stores may question where this leaves them. The modern customer journey rarely begins at the shop entrance anymore – it invariably starts online, often several days or even weeks before a physical visit happens.
By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?
Methods of theft are savvier with vast amounts of online information on how to defeat security tags. Retailers using the system can maintain a higher focus on customer service and generating an engaging shopper experience knowing they are supported by market- leading security technology.
Provide personalized experiences that foster loyalty and engagement. Enhanced Customer EngagementEngaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.
Future Stores has appointed global shopping guru Kate Hardcastle MBE as non-executive director of global consumer engagement Future Stores is proudly positioning itself as a unique hybrid retail media platform at the intersection of DOOH (digital-out-of-home) media and experiential retail.
As the widespread, algorithmic-homogeneity becomes more pervasive – we also believe experiential retail will undergo a major reimagining, refocusing on design differentiation, visual artistry and amplifying the emotion of shopping.
Google has recently begun rolling out its new AI overviews to Australian search customers, including product overviews for Google Shopping. This update reinforces the importance of maintaining a well-designed, informative online presence,” said Hargraves. “By
Emporium Melbourne shopping centre has welcomed a slew of high-profile retailers in the past month. You’ll see that our shopping centres and retail precincts are evolving, and Emporium Melbourne very much leads the charge,” she said. Data-driven Vicinity Centres leverages in-house data to inform its leasing decisions.
Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.
Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.
Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Even if you have a very small area, use it to provide shopping baskets. Aisles should be wide enough to accommodate customer traffic and shopping carts.
Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’
Virtual showrooms: Creating immersive, interactive shopping experiences. These applications enhance your brands appeal and create a seamless customer shopping experience. E-Commerce Product Visuals Lets face it: online shopping can be a gamble. These experiences not only engage customers but also drive online sales.
Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. The event brought together 4,400 participants, including 1,800 retail representatives, a 12% increase compared to 2023.
People are spending more time on social media in general, but they are spending less time engaging with others content. Emerging shopping platforms. It’s no secret that online shopping became more prevalent during the pandemic, so naturally social media platforms adjusted to this and became an increasingly popular shopping outlet.
The festive season is just around the corner, and despite economic challenges, Australian retailers have plenty of reasons to feel optimistic about this year’s peak shopping period. Don’t miss out – now is the time to ramp up your engagement and drive those conversions.
Today, 73 per cent of shoppers say they shop across multiple platforms. With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engagingshopping experience. For fashion and luxury goods retailers, AI and automation are equally important. Efficiency redefined.
Shopping is an experience. You can have all the sparkling jewels, intricate designs, and sophisticated styles in-store, but if people don’t want to come, they will stick to online shopping from the couch. Informal interactions are encouraged, whether it is relaxing in the central lounge, or enjoying a beverage at the fully stocked bar.
With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.
Thirty per cent of online shoppers have given up on making a purchase after realising they had to get their credit card details, while 23 per cent failed to complete an online transaction because they had to re-enter their information. SMS shopping. In fact, engaging SMS marketing can have 10 per cent conversion ratios.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
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