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Using product information to power your digital transformation

Inside Retail

But simply having a digital presence is no longer enough: customers are expecting higher standards of service online, and if a brand’s offer is not up to scratch there are myriad places they can shop elsewhere, all at the touch of a button. The reason these returns happen is because there isn’t enough information describing the product.

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Sixty-eight per cent say they would enjoy gaming elements while shopping online, 37 per cent are interested in gaming while in-store and 36 per cent are up for trying games in their favourite apps.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. At the same time, she pointed out that 70 per cent of Australians still want to change their shopping habits to align with their values over the next 12 months.

Consumer 264
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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

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The rise of livestream shopping

Inside Retail

From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Lovekins is an all-natural brand, so this is particularly useful when providing information about our Australian plant-based ingredients.”.

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