Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. In China, he said, retailers want their customers to engage with them digitally.

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Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. Gone are the days when social media was just about promoting products or services, it’s also about building a community. Bite-sized content. It is expected to increase up to 6.4 million by the year 2024.

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Inside Retail

DECEMBER 14, 2023

Collecting customer information – Know Your Customer – has been a leading trend in recent years. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

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Inside Retail

SEPTEMBER 3, 2024

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Marketing campaigns Generative AI: This can help and support you in creating engaging product descriptions and marketing content.

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.

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Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers. Digitalisation is also helping retailers to keep their customers entertained while visiting the store.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Retailers must delicately navigate the flow of personal information, with 89 per cent of consumers valuing transparency in how their data is used as a trust factor.

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Inside Retail

SEPTEMBER 24, 2024

PF: Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play, fostering deep emotional connections and engagement with families. The digital team is tasked with creating digital games and experiences that drive sustained engagement among fans of all ages.

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Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. So don’t send them irrelevant content or offers based on information they haven’t directly shared with you – that’s considered creepy.

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Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. This to ensure that there’s sufficient hype and energy surrounding its promotions, and that it’s able to scale its operations to meet demand.

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Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Inside Retail

JUNE 9, 2021

Flypay is designed to help customers check out faster online, by not having to enter payment, loyalty and delivery information separately, while collecting loyalty points at the same time. In the US, retail giant Walmart introduced an app known as Walmart Pay that holds credit, debit and gift card information for customers.

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Inside Retail

SEPTEMBER 20, 2022

Considering how to engage with your customers in modern multicultural Australia is crucial and this goes far beyond basic translation. Many large brands are cognisant of adapting their marketing for international customers, such as product labelling, product care, terms and conditions and technical information. More than translation.

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Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Inside Retail

SEPTEMBER 9, 2024

They are engaged, loyal and live the brand. It doesn’t have to be about making all information accessible. Sounds reasonable but as a consequence found dealing with resignations and staff turnover. These present every reason to be cautious, wary, and yes afraid. Or the person who has been with your organisation forever.

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Promotion Tech

DECEMBER 10, 2024

By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?

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Retail Focus

JUNE 29, 2023

“And this is prompting both retailers and 3 rd party brands to reconsider how they leverage this opportunity to connect and engage with in-store shoppers who are open to having their buying decisions influenced at the point of purchase.”

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Inside Retail

JULY 4, 2024

But it is also informing insight and intelligence that retailers are using to improve shopping experience and their margins. Store choices are increasingly being driven by rational factors, for example: loyalty, proximity or promotions versus well-known brands, engaging staff and quality products.

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Retail Focus

JUNE 21, 2023

Enhances CX Technology can create in-store games and interactive information hubs that engage customers and encourage repeat store visits by making the CX (customer experience) fun. Information hubs provide details on products for customers but also vital customer data for business. Just What Can Technology Do For Business?

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Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Inside Retail

JUNE 25, 2024

With multiple store systems and communication channels, how can a major multinational retailer ensure its associates are getting all the information they need to ensure a consistent, positive customer experience across its entire chain? All the information is accessible to associates via a single mobile touchpoint provided by the company.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?

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Retail Focus

DECEMBER 12, 2024

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. The event brought together 4,400 participants, including 1,800 retail representatives, a 12% increase compared to 2023.

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Inside Retail

OCTOBER 23, 2022

But it’s important to understand that if you’re asking a customer for information, what are you giving them back? According to Chia, communicating a business’ identity is key to winning over consumers as they’re inundated with promotions and sales events. What’s the value exchange?”. The pandemic party has ended.

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Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. That might include an engagement scoring model, it might be the combination of more definitive metrics like click streaming combined with a site visit, removing or partitioning the understanding of non-human metrics, or the addition of soft metrics.

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Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

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Inside Retail

FEBRUARY 26, 2024

I’ve summarised three main ways Stocard provides consumers the opportunity to maximise their savings: Customers are notified of both instore and online promotions in one central app Today’s time-poor customers expect an omnichannel and personalised experience as standard.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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