Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry
Retail Focus
NOVEMBER 26, 2024
A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust. Engage with Content: Read the comments and replies to an influencer’s posts. The consequence for brands? Ad or #Sponsored).
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