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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust. Engage with Content: Read the comments and replies to an influencer’s posts. The consequence for brands? Ad or #Sponsored).

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

We can run multiple creative solutions for brands and retailers to engage with the user base.”. Retailers interested in using Stocard from a marketing perspective or as a provider for a loyalty programme are invited to connect with the firm for more information. To read more, click here to visit the company’s website.

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The brands that have consumers buying jewellery brands

Inside Retail

The founder sees her personal jewellery collection as a curation of keepsakes symbolising her most precious memories which heavily informs her design process. “To We find that there is quite a lot of consistency in the jewellry industry from an engagement perspective,” said Cullen.

Consumer 245
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

With the rise of Web3 technology, it’s possible to create a close connection between the brand, designs, experiences and global community and store information in the form of on-chain records. Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on.

Fashion 278
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264