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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Here’s how you can gather data transparently: First-party data collection : Use competitions and surveys to collect customer information with their consent.

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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.

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Using product information to power your digital transformation

Inside Retail

Customers expect an engaging, convenient and personalised experience wherever they shop, and for information across each of a brand’s channels to be uniform and consistent: If a price is different online compared to instore, a business’ credibility is gone. It isn’t just an issue of having missing information on a page.

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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Gaming can help marketers: Collect valuable customer data. Increase sales and revenue.

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

A decline in engagement, reputation, and inauthenticity, even towards future campaigns. Engagement That Goes Beyond Data High engagement doesn’t automatically equal high trust. Engage with Content: Read the comments and replies to an influencer’s posts. The consequence for brands? Ad or #Sponsored).

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Theatro Launches GENiusAI, Revolutionizing Frontline Productivity and Engagement with Generative AI Assistance

Theatro

Theatro GEN iusAI is designed to empower frontline workers by providing them with real-time access to essential information that they need in order to do their job well. In-Ear Delivery of Information: Allows associates to remain fully engaged with customers while discreetly receiving necessary details.