Inside Retail

OCTOBER 30, 2024

Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift. per cent last year.

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Inside Retail

JANUARY 7, 2025

IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? Weve focused hugely on social media, on both our content and our regular engagement with a community of food enthusiasts and influencers.

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Inside Retail

FEBRUARY 18, 2025

Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. The prestige only gets you so far before the engagement stops converting or having real impact, Walsh elaborated. Second, learn to apologise.

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. However, some retailers arent seeing social media engagement translating into sales. How has customer behaviour changed?

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Inside Retail

MAY 27, 2024

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. It’s an opportunity to assess the value of these sales events for your brand, and develop strategies to maximise their benefits while avoiding some of the risks.

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Retail Focus

DECEMBER 9, 2024

This happens during gift-giving and for more involved purchases say a shopper is buying a rug, but isnt sure about the dimensions or materials. And people are interested: 64% of UK shoppers say that when theyre not sure what to buy, theyd definitely or probably be willing to engage with an AI assistant for help and recommendations.

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Inside Retail

NOVEMBER 11, 2024

We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. Customers appreciate the interactive and engaging environments, enjoying hands-on experiences that go beyond traditional retail.

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Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

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Inside Retail

NOVEMBER 27, 2024

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving.

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Inside Retail

NOVEMBER 25, 2021

We are operating in unpredictable times, and being attuned to strategies and ideas that assist future success and growth, even if it’s just a small edge, is worth considering. If businesses are relying on talent acquisition as part of their growth strategy, they have a significant problem. A window of opportunity. One solution?

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Inside Retail

JUNE 18, 2024

So, your channel strategy as a brand is critical at the moment.” Cumpstay cites luggage retailer July for excellence in acquisition strategy. Why unified commerce is essential Pursuing a unified commerce strategy is essential in any market, he explains. Those experiences add friction.

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.

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Inside Retail

NOVEMBER 3, 2023

But the random mixture of gifting and gadgets, impulse buys and small electrical appliances has never found its purpose — as attested by the always-present clearance bins and yellow tickets. Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus.

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Inside Retail

JULY 4, 2024

Stallworthy credits this to a well-executed prelaunch campaign that built an engaged database ready to buy or rent. “We Your Reformer’s business model is diversified across the retail and software space, creating a robust business that engages customers at multiple touchpoints throughout their buying lifecycle.

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Retail Bound

DECEMBER 2, 2024

This post will explore the top 4 shopping events of Q4— Black Friday , Cyber Monday , Small Business Saturday , and Super Saturday —and provide actionable strategies for how product manufacturers can prepare and capitalize on these high-intensity sales days. Shoppers value speed, usability, and secure transactions from e-commerce platforms.

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Retail Focus

JUNE 7, 2021

It is an effective strategy in most industries, not just retail and e-commerce. This is a relatively easy additional level of engagement to add to your customer experience, and it can have a considerable upside. If you have people spending a lot of money with you, send them a note saying thank you, or even a little gift.

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Inside Retail

OCTOBER 26, 2023

21 per cent of shoppers are drawn to gift cards and various gift choices. Thus, retailers need to set out the objective of each channel, she says – such as sales, engagement or awareness – and monitor activity on them to determine if each channel is underperforming or not.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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Inside Retail

FEBRUARY 13, 2022

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

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Inside Retail

JANUARY 26, 2023

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover. Make surveys mostly multiple choice and ask for honest responses.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Ahead of Swift’s touchdown in Melbourne, a video Bunnings posted earlier this week bejewelling one of its iconic straw hats had a lot of engagement and amassed over 172, 000 views in two days.

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Accessories Accessories Social Media Fashion 255

Inside Retail

MAY 9, 2021

During the pandemic, the Australian womenswear brand Witchery turned 50, but rather than kicking back to party, the retailer revved its omnichannel strategy and worked on a new physical store concept. We were able to engage our store teams to assist with online fulfilment.

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Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before. How retailers are getting personal.

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Inside Retail

AUGUST 8, 2024

Social media and culture Like other markets, culture should always be considered as part of a business strategy to connect with local customers. Chuseok holds a significance similar to Christmas and is also a time for gifting, from companies presenting gift sets to their employees to families and friends exchanging gifts.

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Inside Retail

DECEMBER 17, 2023

Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. Making use of your customer data In the face of this, agile marketing and sales strategies are more critical than ever, requiring the ability to adapt to campaigns in real time.

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Inside Retail

APRIL 7, 2024

Since the launch of its global sustainability strategy, “Our Responsible Journey,” in 2020, Samsonite has sought to weave sustainability into every aspect of its operations. A notable campaign worth mentioning is its gifting program, usually held at the year-end celebrations.

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Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 per cent year over year.

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Inside Retail

NOVEMBER 13, 2023

Loyalty rainbow We label it employee loyalty, but really what we seek is tenure, commitment and engagement. So, how can leaders foster a culture to promote tenure and engagement and, if we are lucky, capture the gift of employee loyalty? Out-of-date strategies won’t cut it. But that is the case only outside of work.

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Inside Retail

FEBRUARY 25, 2025

Every unboxing feels like unwrapping a special gift to myself. Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. Blind boxes are also a popular gift option, bringing people with shared passions together and creating vibrant social communities.

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Inside Retail

APRIL 17, 2024

Additionally, social features like multiplayer modes foster connections between players, driving ongoing engagement. Apart from well-thought-out creatives and engagement strategies, Tayson also noted that game developers are using artificial intelligence (AI) and personalisation to keep gamers engaged.

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Inside Retail

OCTOBER 27, 2021

MB & JH: When we launched our brand, we gifted our mask to 1000 micro-influencers on Instagram to give their feedback on the product. MB & JH: With over a million followers across our social media pages, our social media strategy engages with customers and connects like-minded individuals. Take feedback constructively.

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Inside Retail

NOVEMBER 21, 2022

Social media platforms are at the heart of the company’s customer acquisition and retention strategy. Le Dessert uses it to offer a personalised customer experience and broadcast new products, with much higher engagement than traditional email marketing. The platforms. The mission. “Our

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