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As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Traditionally, consumers looked to brands like Wedgewood and some of the more premium brands in the portfolio for wedding and engagementgifting. Of course, gifting is still very big for us. Christmas follows the gardening seasons [in the northern hemisphere], so gardening may not always be the big gifting product.
Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online giftshopping.
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
FOR IMMEDIATE RELEASE 78% of Holiday Shoppers Concerned about Store Safety This Year, New Theatro Survey Shows Despite safety concerns, one in four shoppers say they plan to shop more in-person for holiday gifts–but with higher expectations, lower patience and delayed purchases as economic pressures and tech annoyances loom large.
“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.
Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. With the rise of buy now, pay later (BNPL) services and alternative currencies, shopping has never been more frictionless.
On the cutting edge: AI shopping agents To serve shoppers evolving needs, retailers like Benuta are exploring new forms of product discovery. This happens during gift-giving and for more involved purchases say a shopper is buying a rug, but isnt sure about the dimensions or materials. Benuta is at the fore of this trend.
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.
With a slew of high-impact shopping events driving consumer spending, this is your prime opportunity to maximize revenue, build brand awareness, and move products off shelves quicker than at any other time of the year. Now, let’s break down the top 4 Q4 shopping events and discuss how your brand can stand out.
Newly engaged couples are struggling to find wedding venues, booked up far in advance.? The Wedding Shop will offer bespoke gift lists and through dedicated services, customers will be able to make appointments for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canapé consultations.
We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. We have iterated with six generations of store concepts over the past six quarters to significantly elevate the shopping experience with immersive environments.”
People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.
Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving.
We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. However, some retailers arent seeing social media engagement translating into sales. How has customer behaviour changed?
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73
We want to help our customers shop more easily anytime, anywhere, anyhow, and with a growing number of our customers choosing to shop with Coles Online for the convenience and great value, we want to make the checkout process simpler,” Hassing said. “We Exciting time’. Coles isn’t the only retailer investing in payments technology.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.
At a one-day pop-up shop in London, shoppers were sent a box of toilet paper for free in exchange for providing their email address and a physical address for delivery. “It So wherever I’m shopping across the globe, I can shop with Who Gives a Crap in my local currency, language and even subscribe to its products as well.”
Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. Online shopping continues to grow even post-pandemic, meaning it’s never been more important that these complexes continue to differentiate themselves from online retailers, cementing their place in society.
More than just shops The unique backstory to this initiative is the 4,000-strong network of Australia Post stores. Of course, these Post sites are much more than just shops. The other headline item, a full-time barista in store, is actually part of a much deeper fix for the biggest gripe of shopping at a Post store: the queue.
The Australian Gift & Homewares Association (AGHA), which operates the Gift Fairs trade shows, has launched a collaboration with TradeSquare to provide its members with a means to wholesale trade homewares through their own dedicated landing page and member portal.
The Gilbert Review, led by Australian lawyer Danny Gilbert AM, gathered feedback from a large number of stakeholders and determined that the retailer had failed to engage with the community properly. We know that our customers want one, but we need to do it in a more responsible, engaged, thoughtful manner,” he said. “We
Our flagship store represents our investment in the future of brick and mortar where customers dont just shop, but engage, learn, and immerse themselves in our world of tea.” The post T2 has reimaged its top-trading store in Sydneys QVB appeared first on Inside Retail Australia.
Use this time for training, upskilling, onboarding, and securing engagement, which is critical as a retention strategy. Avoid listing duties and tasks like a shopping list. · The post This Christmas, give your business the gift of hiring appeared first on Inside Retail. The purpose of the advert is to draw people in.
The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.
At the same time, the company can start collecting key data about customers, such as demographics and shopping behaviours, to enhance their shopping experience even further. This is a relatively easy additional level of engagement to add to your customer experience, and it can have a considerable upside.
Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. This can take the form of communicating with consumers the ways to extend the life of items, creating budget-conscious gift guides or DIY gift ideas, or being upfront about the cost of returns or choices for delivery.
Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts. Or perhaps you could offer additional (non-price) benefits to loyal customers who shop during the events. This is natural.
It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Shopping for Taylor-inspired fashion on online marketplaces like Ebay can increase your chances of finding unique pre-loved gems to pair with your outfit.
From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.
Currently, Beer Cartel and Brewquet, an offshoot business focused on gifting, operate out of different locations. The new warehouse allows both businesses to come under one roof, and according to co-founder Richard Kelsey, it didn’t make sense to bring the shop along with them.
With consumers globally spending more time in their homes and shopping online, brands are all too aware of the need to engage with customers in unique ways to drive interest in new products. I believe this type of service ensures optimum convenience to shoppers who are seeking more options on ways to shop from retailers.
Segmentation ensures that communications are relevant to each customer group, increasing the likelihood of engagement. Enhancing the customer experience A seamless shopping experience, whether in-store or online, is essential for retention. Did customers engage with product recommendations, or were they ignored?
The holiday shopping season is teed up for its annual explosion of spending. However, unlike gift buyers heading to stores or shopping online these adversaries are not seasonal actors. Seasonality: S easonality can make it difficult to maintain security and compliance standards.
million Australians aren’t financially equipped to provide their child with any Christmas gift. “We We can use our reach and our engagement to help people think a little bit differently,” Mathers told Inside Retail. . The figure is even more staggering in light of the fact that 1.6 Giving toys to kids in need.
We were able to engage our store teams to assist with online fulfilment. Customers have missed the experience of shopping in-store, and we’ve seen strong support across our suburban stores, with improvement in CBD locations in recent months. IR: What are your plans for Witchery going into the next financial year?
Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.
But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I Makers & Merchants is determined to create a sustainable and engaging platform to support regional business. “In-store, This article first appeared in the Inside Small Business quarterly magazine.
But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I Makers & Merchants is determined to create a sustainable and engaging platform to support regional business. “In-store, This article first appeared in the Inside Small Business quarterly magazine.
A new concept store opens at Doncaster Westfield shopping centre today, the first of two to open in Victoria this month, with more than 50 additional sites selected as part of a national roll-out. “I The brand builds on GRBA’s House cooking, dining and entertaining stores with the introduction of bed linen, bath and living ranges.
New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. As an omnichannel retailer, making it easier to shop the brand is the main priority, Shaughnessy told Inside Retail. “A
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