This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
If you are encouraged to share successes and challenges at home, at school and amongst your social network, you will be more likely to be open to a ‘gift’ mindset. This mindset is all about embracing the gifts in both the challenging and positive experiences we encounter and then using these to progress ourselves and others forward.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. IR : What advice would you give emerging brands looking to build a community that organically promotes them?
An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. This change reflects a broader trend of valuing shared experiences and meaningful connections over material gifts, and of notions of love diversifying beyond the romantic or hetero.
We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added. How has customer behaviour changed?
This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. TAT expects the Labubu’s inspired travel packages to attract 20,000 passengers and the promotional videos to generate a reach of at least 500 million. billion RMB, accounting for 29.7
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. The prestige only gets you so far before the engagement stops converting or having real impact, Walsh elaborated. Second, learn to apologise.
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotionalgifts and treats to their contacts.
The Australian Gift & Homewares Association (AGHA), which operates the Gift Fairs trade shows, has launched a collaboration with TradeSquare to provide its members with a means to wholesale trade homewares through their own dedicated landing page and member portal.
A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. The holiday sale season is a whirlwind for retailers.
Aside from payments, we know merchants are also looking for simpler ways to integrate gifting, loyalty and direct marketing platforms to engage customers while maintaining direct relationships.”. In the US, retail giant Walmart introduced an app known as Walmart Pay that holds credit, debit and gift card information for customers.
From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.
What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.
Here’s why this quarter is critical: Consumer behavior shifts toward spending: The holiday season triggers gift-buying, bulk shopping, and a willingness to spend on deals and promotions. Strategies for Product Manufacturers : Start Promotions Early : Tease discounts a week in advance to build excitement and capture early interest.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.
The Gilbert Review, led by Australian lawyer Danny Gilbert AM, gathered feedback from a large number of stakeholders and determined that the retailer had failed to engage with the community properly. We know that our customers want one, but we need to do it in a more responsible, engaged, thoughtful manner,” he said. “We billion.
The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Aptos , a leader in unified commerce solutions, today announced the findings of its 2023 Golden Quarter Consumer Survey.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.
Additionally, the use of NFTs can help increase customer engagement, as they can be collected and traded by loyal customers. Overall, the use of blockchain technology and NFTs could improve the security, uniqueness, and engagement of these programs. They can then redeem their tokens for discounts, free products, or other perks.
Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online. Consumers are in the mood for a tease.
The fast-food chain has engaged celebrities to endorse its promotional campaigns and create limited-edition menus to lure customers back into stores and offset declining revenue during Covid-19. The new meal contains chicken McNuggets, fries and two dips. Lululemon trials resale platform in US.
This event is really shopping for the intrepid and for most, even with the reward of bargain gifts for the festive season, not a pleasant let alone fun experience. Even in the midst of a major promotion or discount event, the objective of retailers should be to optimise the customer experience and to provide an incentive for return visits.
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.
Welcome gifts that are both useful and thoughtful! This blog explores how multifamily off-campus operators and on-campus resident administrators can provide inspiration for gifts and care packages that make a lasting impression on student residents. Since students are fueled by caffeine, include at least one gift card for java or tea.
Leverage Programs and Promotions Offer creative promotions to entice customers to buy. Consider sending relevant gifts to past customers. Remember to focus on providing personalized service, engaging customers, and using creative promotions to entice them to shop until they drop.
Loyalty rainbow We label it employee loyalty, but really what we seek is tenure, commitment and engagement. So, how can leaders foster a culture to promote tenure and engagement and, if we are lucky, capture the gift of employee loyalty? But that is the case only outside of work. Here are four principles to apply.
When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6
From the materials used in crafting its signature luggage to the engagement of its people and partnerships with communities, sustainability is the guiding principle shaping the brand’s trajectory towards 2030 and beyond. He said the brand is committed to promoting circularity throughout the product life cycle.
Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets. Well-designed and themed decorations enhance the aesthetics, creating a visually pleasing environment that encourages consumers to stay and engage. First and foremost, promoting local identity is crucial.
The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this is just one layer.
At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.
Every unboxing feels like unwrapping a special gift to myself. Blind boxes are also a popular gift option, bringing people with shared passions together and creating vibrant social communities. Influencers amplify this excitement with their reach, inspiring deeper engagement and expanding the community.
Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. IR : How will Reebok engage with consumers in Australia to promote the collection?Are Are there any specific marketing or retail strategies you can share?
Deepen Engagement with Interactive Elements QR codes with exclusive features or augmented reality (AR) experiences bridge the gap between the physical and digital worlds. They pick it up off the shelf, and the feel of the specialized materials engages multiple senses. The packaging design has caught their eye.
Additionally, retailers can expect promotional periods such as event days to be extended over a longer time frame as brands try to smooth out consumer demand. Offer gift cards. Digital gift cards can also drive last-minute gift purchases when shipping timelines make it hard to send a timely present.
Prime Day sales this year were also aided by fresher promotional deals such as travel offerings, including discounted cruise trips, which were first introduced during Prime Day 2023. This year, Amazon and Grubhub teamed up to offer a US$10 Amazon gift card reward on Grubhub orders of US$25 or more from June 26 to July 15 for Prime members.
A customer searching for a new pair of shoes can start by browsing personalised recommendations on the retailers website, continue their engagement through a synchronised mobile app with push notifications and inventory checks, and receive personalised assistance in store.
Experimenting on your product listings builds relevance and engagement. Capitalise off key events through seasonal terms, e.g. adding in “Valentine’s gift” in your product titles to make your product fit the bill. Improve the relevance of the attributes you’re using to see what’s more meaningful and encourages engagement.
One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.
Gift-giving in the workplace isn’t just about marking special occasions; it’s a potent tool for nurturing well-being and sparking productivity. Acknowledging this, companies are turning to innovative gifts to bolster their teams’ spirits and stamina. Employees’ health is invariably linked to their work output.
There are more males purchasing indoor plants now, either for themselves or as gifts. And how can customers engage in this hobby if they have little green space available? IR: Can you discuss the gifting side of the business? AS: Sending a plant as a gift is becoming more and more popular.
If you create an engaging experience where this relationship begins, your customers will want to return. Retail displays create a more engaging experience for shoppers, from seeing the fun designs to having more convenience. If you’re unsure of which products to use in the display, stock a universal item like gift cards.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content