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Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.
Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. Each boutique is uniquely tailored to reflect the local market while maintaining Clarins’ global values of nature, innovation, and sustainability. IR : Who is the Clarins customer in the ANZ region?
“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years.
They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7
We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. However, some retailers arent seeing social media engagement translating into sales. How has customer behaviour changed?
This makes iterations of various messaging and offers as easy as a click of a button, enabling marketers to quickly reach customers throughout the buyer journey and run experiments to find what most resonates. Giving as the new gifting Social good is at the forefront of consumers’ minds.
BM: Fishwife fills a major gap in the US market. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? Weve focused hugely on social media, on both our content and our regular engagement with a community of food enthusiasts and influencers.
Digital gift-card provider Prezzee is mulling a float on the Australian Securities Exchange, and is looking at funding options in light of Square Inc’s impending $39 million Afterpay acquisition. The post Gift-card retailer Prezzee looking to go public appeared first on Inside Retail. million it generated in FY21 and the $6.4
The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.
We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. Customers appreciate the interactive and engaging environments, enjoying hands-on experiences that go beyond traditional retail. billion by 2032, growing at a CAGR of 10.1
One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
The Sephora Store of the Future Shanghai edition features seven touchpoints, including care analysis, AI-generated look analysis, lift and learn, mobile POS, and personalised gift packaging. Sephora currently has some 3000 points of sales across 36 markets.
The engagement takes place in five locations, including East Village (Zetland), South Village (Kirrawee), Moonee Ponds Central (Melbourne), Orion Springfield Central (Queensland), and Rhodes Waterside, with each venue having its own sets of programs and activities. The Bark Fest festival runs until Sunday, August 28.
This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next. “It’s Examples include collaborating with a digital performance marketing agency and a filming team for Your Reformer’s on-demand exercise video platform.
My 25 year banking career was mostly spent in running Sales & Marketing teams that delivered solutions to high net worth individuals – we deal with those same individuals at Fairfax & Roberts, so that is familiar territory to me, it is just the product that is something new to me. I wouldn’t want to disrupt that at all.
The growing luxury pet market There has been notable growth in the pet retail industry in recent years, largely thanks to mass adoption rates post-pandemic and the ever-growing humanisation of pets. confirmed that the global luxury pet accessories market alone was worth around US$3.8 billion in 2022.
Sales figures, customer interactions, and marketing performance all offer valuable insights. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Did customers engage with product recommendations, or were they ignored?
People leaders will be considering how these market conditions can be harvested in a sustainable way. In the short term, it will be important to engage and prepare teams adequately for what’s ahead, and to generate excitement about what can collectively be achieved.
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.
Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.
But in today’s market, the costs saved by not paying the public holidays are insignificant compared with the prolonged costs of an empty seat, or worse, burnout and lack of retention among your team from the additional workload, or the costs of dissatisfied customers not being looked after due to staff shortages.
flypay delivers a market leading payments experience that enables our customers to redeem Flybuys points real time and get money off their shop.”. Aside from payments, we know merchants are also looking for simpler ways to integrate gifting, loyalty and direct marketing platforms to engage customers while maintaining direct relationships.”.
What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.
Collaborations might be for cash or in exchange for gifts. At the end of last year, Mys Tyler soft-launched the Contributor Hub in order to assist marketers in finding and working with diverse women who represent their target audiences. When a brand creates a brief and uploads it to the app, contributors can apply straight there. “We
CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.
The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Enriching the user journey is all about fostering retention and nurturing loyalty.
Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. 21 per cent of shoppers are drawn to gift cards and various gift choices. 39 per cent of shoppers favour stores with loyalty programs.
The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. To find out how you can market to your customers this festive season, visit: [link]. Global supply chain fear.
Lego created the IEA business unit to capture the opportunity in markets like Indonesia, which it sees as being key to its growth strategy. We are also engaging with our local fans by celebrating the uniqueness of the market,” he added. “In The post Can Lego overcome cultural challenges to tap into Asia’s emerging markets?
Curated Makers hosted their first Curated Makers Market on the 19th and 20th of March, showcasing eleven independent local businesses and their handmade products to the shoppers of Trinity Leeds. Curated Makers are now determined to expand their market portfolio and be able to provide cities with more destinations for shopping small.
Features such as returning online purchases in-store, seamless gift card usage across channels, and improved understanding of customers through unified data are just some examples of this. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customer engagement and personalised experiences.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.
Global Retail Brands Australia (GRBA) is making an aggressive push into the home furnishings market with the launch of a new brand, House – Bed & Bath. This provides the environment to introduce quality and price pointed accessibility of our brands to new markets across Australia,” Lew said. Bigger and better.
Here’s why this quarter is critical: Consumer behavior shifts toward spending: The holiday season triggers gift-buying, bulk shopping, and a willingness to spend on deals and promotions. Time-Limited Offers : Introduce flash sales throughout the day to keep consumers engaged. Highlight “order by [date] for Christmas delivery” messages.
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