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How LSKD leverages its community as a powerful marketing tool

Inside Retail

Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia.

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Blackhawk Network shares 2025 gift card trends – and how retailers can benefit

Inside Retail

As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

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How the CEO of Fiskars Group keeps one of the world’s oldest companies relevant

Inside Retail

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.

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Poppi’s influencer campaign is the end of influencer marketing as we know it

Inside Retail

Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.

Marketing 130
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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. Each boutique is uniquely tailored to reflect the local market while maintaining Clarins’ global values of nature, innovation, and sustainability. IR : Who is the Clarins customer in the ANZ region?

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