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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

Shopping 263
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Tips to avoid sensory overload at Christmas

Inside Retail

The silly season, as it has come to be affectionately known, is a time when we are expected to be socially available, navigate crowded stores and attempt to find the perfect gifts for loved ones. He “hates surprise gifts and the expectation that I am supposed to know what to buy for everyone”. Will has ADHD and is dyslexic.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264
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Fast and fabulous: Estée Lauder drives sales with Uber

Inside Retail

Delivery costs for beauty products will remain in line with those for food and beverage delivery, with a fee of between $0.50 With consumers globally spending more time in their homes and shopping online, brands are all too aware of the need to engage with customers in unique ways to drive interest in new products.

Consumer 218
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Traditional wooden stalls line the streets and squares, creating a picturesque scene reminiscent of a winter wonderland. Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets.

Marketing 147
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10 Different Techniques to Try to Increase High-End Retail Sales

Retail Focus

Consider sending relevant gifts to past customers. to create an immersive and upscale shopping experience. A recent example of this is Jimmy Choo’s Sailor Moon line. Remember to focus on providing personalized service, engaging customers, and using creative promotions to entice them to shop until they drop.