Inside Retail

OCTOBER 12, 2023

Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality.

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Inside Retail

AUGUST 6, 2024

These drives have deep evolutionary roots, formed as humans adapted to survive and thrive over countless generations. Here, we delve into each of these drives and their origins, and provide examples of brands that successfully engage with them. Drive to bond This drive is about forming social connections and relationships.

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Inside Retail

JUNE 17, 2024

Perhaps even more crucial is pre-trip engagement. If we engage shoppers before they enter the Hawker’s market at the airport, we stand a much better chance of success. This could take the form of personalised email campaigns, targeted ads on social media, or app notifications highlighting exclusive airport offers.

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

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Inside Retail

SEPTEMBER 19, 2024

Social commerce has been prevalent in Southeast Asia for more than a decade. However, prior to TikTok Shop, it was primarily limited to social media and content platforms like Instagram and Facebook, where the integration of content and commerce functionalities was suboptimal. What was the appeal?

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. This is forcing brands to think creatively and prioritise engagement and the result is often increased loyalty and trust from their shoppers. The Supergreat app launched in 2018.

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. You won’t even say online or in-store – it will just be a generic term.”

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Inside Retail

AUGUST 28, 2024

Third-party marketplaces, direct sellers, budget Asian retailers, and social media influencers are all vying for ever-smaller slices of consumer attention. Whether it’s through storytelling, design, or engaging the senses, art resonates with consumers in a way that lingers long after the experience.

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Inside Retail

SEPTEMBER 29, 2021

Libby Page: The Vanguard Education Fund is an extension of the Vanguard program – for this initiative, we’ve partnered with the British Fashion Council (BFC) to engage with a network of universities to encourage more diverse talent and help students embark on their professional journey in the industry.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Just about any industry you can think of has people of influence.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. The remarkable engagement games offer as a medium is only just being realised. billion people, with 57.9

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Inside Retail

JULY 2, 2023

YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To YouTube isn’t the only social media stepping up its shopping capabilities. What’s next?

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Inside Retail

NOVEMBER 14, 2023

The report found that Gen Y, also known as the millennial generation, is at the forefront of ethical consumption, with over 70 per cent actively engaged, surpassing Gen Z (66 per cent), Gen X (61 per cent), and Baby Boomers (54 per cent). Notably, there has been a 12.5 However, there is a “significant gap between awareness and action.”

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Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships.

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5 parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Inside Retail

JUNE 4, 2024

Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: social media. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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RetailMinded

JANUARY 13, 2023

Utilize Social Media. Utilizing social media to market your independent business should be a no-brainer. But that doesn’t just mean getting onto all of the relevant and popular social media channels. You can open up numerous marketing avenues when you use your social media accounts wisely.

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Inside Retail

DECEMBER 18, 2023

What should follow is a golden era of customer engagement. It’s an easy pick-up point for tabloids and talkback and it’s running hot on social media. The next battleground is retail media. Again, social media drives this scrutiny. Data integrity is an obvious inclusion within this topic.

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Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Starbucks customers, for example, feel engaged with its annual free birthday drink.

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Retail Focus

OCTOBER 18, 2023

Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs. Besides drawing in potential clients, events also provide an opportunity to showcase your superior services and talented staff.

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Hunton Andrews Kurth

OCTOBER 11, 2023

As explained in a BBB press release , the Guardrails are intended to provide companies with best practices as they navigate the complexities of engaging with children in metaverse experiences. These guidelines build on earlier CARU guidance regarding metaverse activities.

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Inside Retail

JANUARY 16, 2023

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on. It also frees up people to do more interesting and engaging work,” he said.

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Inside Retail

JULY 7, 2021

This distrust, combined with the digitised ability for consumers to create their own content on YouTube, social media, blogs, and most recently, platforms such as TikTok, has fundamentally changed how consumers are influenced on their path to purchase. It establishes a level of trust that brand-generated ads simply can’t.

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Retail Focus

APRIL 2, 2024

Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market. Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media.

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RetailMinded

JUNE 8, 2022

Developing a style guide ensures that your branding is used consistently across all touchpoints, from your website to social media accounts. So take the time to create a strong brand identity for your business, and you’ll reap the rewards in the form of loyal customers. Build An Engaged Community.

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Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. When researching influencers, remember to make sure they have a strong following and a high engagement rate. Marketing Maven can help you find influencers based on your budget.

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All Work

AUGUST 14, 2024

hinges on having a clear, compelling purpose that resonates with participants (employees), fostering engagement and cohesive culture. A community of followers makes an influencer or institution a successful creator, driving higher engagement and retention in the digital marketplace. Success in both Web 2.0 and Work 2.0

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Retail Focus

JANUARY 12, 2023

Pop-up stores are giving brands the opportunity to explore different formats, different styles and experiment with a variety of forms. A pop-up store is a temporary retail location that is meant to create a sense of excitement and engagement with the brand; a strong brand identity can help to achieve this goal.

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Inside Retail

APRIL 11, 2024

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

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