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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

So retailers can run digital catalogues, digital carousels, interactive videos, short-form videos, and more – similar to creative assets that can be used across social channels such as Facebook and Instagram. We can run multiple creative solutions for brands and retailers to engage with the user base.”.

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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

With the rise of Web3 technology, it’s possible to create a close connection between the brand, designs, experiences and global community and store information in the form of on-chain records. Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on.

Fashion 278
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Four ways to support your team for better mental health 

Inside Retail

The ‘soft’ side of leadership As a leader, it’s pretty common to focus on planning, strategising and problem-solving at the expense of forming strong workplace relationships and supporting emotions. When you do this, you’ll see things from your team members’ perspectives. “If If I was them, what would I be thinking?”

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

Often, data is left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organisation, exactly when and where they want it. A key reason for this is that the carefully gathered data rarely makes it into the hands of the people who need it. And finally – new income streams.

Strategy 244
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Opinion: Don’t make your returns problem an experience problem

Inside Retail

When a customer purchases something in-store, they have entered a retail environment, engaged in a human interaction with staff, and because of that experience, they have decided to purchase a product. However, this approach is short-sighted and ignores the clear message that returns are sending us. Build trust and confidence.