Beauty incubator Maesa reveals top beauty industry trends for 2025
Inside Retail
DECEMBER 16, 2024
With that, we will continue to see some key trends play out in the beauty space in 2025, including: Category-agnostic lifestyle brands Weve already been seeing indications of blurring of the categories in and outside of traditional beauty, with brands taking inspiration from food, beverage, pet and other categories.
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