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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

For Boomers, shopping remains more deliberate (only 28 per cent shop this frequently), meaning trust, reliability, and perceived value are key drivers for engagement with this demographic. Streamlining checkout flows with guest checkout and one-click payment options.

Consumer 130
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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This isnt about completely overhauling the shopping experience, it’s about injecting AI “in-the-flow” to optimise and streamline it. Elevating the customer experience The retail landscape is being transformed in many areas, from in-store shopping to customer service, creating more seamless and engaging experiences.

Flow 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How AI could solve product returns and other supply chain challenges

Inside Retail

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Supply chains are becoming more complex and unpredictable than ever. This affects costs as well as product availability.

Other 130
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

With the pandemic accelerating e-commerce’s rise further, it’s likely this extra cash will flow through these channels. Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas.

Consumer 311
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Retailers must delicately navigate the flow of personal information, with 89 per cent of consumers valuing transparency in how their data is used as a trust factor.