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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Behind the demise of Harrolds: A cautionary tale or singular case?

Inside Retail

“The Covid restrictions imposed in Melbourne were our greatest problem, we had two years of pretty much no trade and no foot traffic in the city,” Poulakis said, adding that, “installation of bike lanes, out of nowhere, popped up all around the city and killed our traffic flow.” “I

Shopping 263
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Digital shopping habits are now firmly embedded, and this means that brands that fail to adapt risk being left behind. From the rise of direct-to-brand shopping to the growing demand for personalisation, here are the most important takeaways and what they mean for retailers looking to stay ahead.

Consumer 130
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Theatro Launches GENiusAI, Revolutionizing Frontline Productivity and Engagement with Generative AI Assistance

Theatro

Theatro GEN iusAI combines two powerful components: Theatro IQ and Theatro GEN flows. By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences.

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How conversational commerce is redefining the way customers interact with brands

Inside Retail

It wasnt long ago that shopping required a trip to the store, with no guarantee that the item you wanted would be in stock. Today, consumers expect the freedom to shop on their own terms, being able to review all the options available to them online and without disrupting their daily routines.

Flow 130
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Maison & Objet 2025: When Retail Meets Experience!

Retail Focus

The Flow of Fashion exhibition by Daniela Leonini seamlessly merged the world of retail with experience. This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed. Whats the Message for Retailers?

Curate 147
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.