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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands. million, predominantly from angel investors, since it meant we had to spend our runway and cash flow sooner than anticipated. That was such an exciting moment, but also quite daunting for a business that has raised only USD $ 1.3

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Ship-from-store: How Williams brought dark stores to light

Inside Retail

Whether they’re in lockdown or not, they still want to engage and interact with us, so things like ship-from-store are essential.”. From a business perspective, it’s a huge financial gain, because they’re making their inventory work more effectively,” Nesci added. That’s one of the biggest benefits of running dark stores.

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What comes after performance marketing?

Inside Retail

Performance marketing is great at driving short-term revenue and is good from a cash flow perspective. Legacy brands have long invested in brand marketing to create awareness, engagement and loyalty with consumers. However, it is a drug – the second you stop paying, the revenue stops coming,” explained Baartse.

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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? The buck stops with you.

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NIWS Goa: Waves of Innovation and Design

Design Middleeast

The sweeping curves of the roof symbolise the fluidity and energy of the sea, while the building’s shifting perspectives create a sense of constant motion. Fluid spaces and seamless navigation mimic the continuous water flow, enhanced by dynamic light and shadow play that animates the interior.

Design 102
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Why focusing is an essential part of retail lighting

Retail Focus

These tools can make a store more visually appealing and engaging. Guiding traffic flow Focused lighting can be used to strategically to guide customers through the store. Light focusing can highlight specific pathways or displays, influencing the flow of traffic and encouraging customers to explore the store in a certain way.

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