Ship-from-store: How Williams brought dark stores to light
Inside Retail
AUGUST 3, 2021
Whether they’re in lockdown or not, they still want to engage and interact with us, so things like ship-from-store are essential.”. For Williams, because of ship-from-store, they can sell stock quicker before it goes out of season and goes on promotion. That’s one of the biggest benefits of running dark stores.
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