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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Theatro Launches GENiusAI, Revolutionizing Frontline Productivity and Engagement with Generative AI Assistance

Theatro

Theatro GEN iusAI combines two powerful components: Theatro IQ and Theatro GEN flows. By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences.

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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

For Boomers, shopping remains more deliberate (only 28 per cent shop this frequently), meaning trust, reliability, and perceived value are key drivers for engagement with this demographic. Streamlining checkout flows with guest checkout and one-click payment options.

Consumer 130
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Oliver’s Real Food wary of overheads amid difficult trading environment

Inside Retail

Oliver’s Real Food hopes its engagement with landlords over the next six months will lead to better outcomes as it navigates a challenging trading environment amid global geopolitical movements.

Flow 130
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Behind the demise of Harrolds: A cautionary tale or singular case?

Inside Retail

“The Covid restrictions imposed in Melbourne were our greatest problem, we had two years of pretty much no trade and no foot traffic in the city,” Poulakis said, adding that, “installation of bike lanes, out of nowhere, popped up all around the city and killed our traffic flow.” “I

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. You can learn more about this from our earlier features that focused on automated flows and audience segmentation. Ready to explore the Klaviyo and Starshipit integration? Start your free trial today!

Strategy 290
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Why adopting unified email and SMS solution is essential to engaging customers

Inside Retail

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.