Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

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Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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CAAD

MARCH 28, 2025

Applications of Extended Reality (XR) in Retail Store design has evolved thanks to Extended Reality (XR) , offering interactive experiences that increase engagement and conversion rates. This strategy has helped Gucci connect with a younger audience and position itself at the forefront of digital fashion.

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Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Here, we delve into each of these drives and their origins, and provide examples of brands that successfully engage with them.

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Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. She believes that the key elements of a successful pop-up are authenticity and engagement.

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Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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Inside Retail

AUGUST 11, 2023

Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. According to research and advisory firm Coresight Research, the adaptive clothing market is set to reach $84 billion (US$54.8

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Retail Bound

JUNE 21, 2024

Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market. keep updating the lookbook regularly to keep retailers engaged and interested.

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Inside Retail

NOVEMBER 3, 2022

These capabilities and technologies are all about making it easier for brands to engage with consumers and help conversions as well,” he said. Over the past eight years, we have launched more than 40,000 brands in global markets, from beauty to fashion, health, wellness, food and beverage, home goods and pet products.

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Inside Retail

AUGUST 22, 2022

IR: What are your plans for Futurae Diamonds and who is your target market? CA: Our passion is for the bridal market, creating beautiful fine jewellery, from engagement rings to diamond eternity bands, as well as classic pieces such as diamond studs and tennis bracelets. And in the analogy, they are not a baby.

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Inside Retail

JULY 4, 2023

While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted. Hence, it is only fitting that Analogue Apotik has engaged stockists that share a similar DNA. According to him, the price point is critical.

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Inside Retail

APRIL 5, 2022

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. Hopefully, June.

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RetailMinded

OCTOBER 10, 2024

Influencer marketing is one of the most effective strategies in the retail business since it can create high sales and publicity among specific niche audiences. The right partner should appeal to the target market, reflect your brand’s ethos, and be believable in the eyes of their audience. But this is only sometimes the case.

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RetailMinded

SEPTEMBER 12, 2023

Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Are they into fashion, tech gadgets, or handmade crafts? Research their interests, culture, and shopping habits.

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Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Your inner artist might enjoy working with different materials to fashion a unique display.

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Greater Group

JUNE 9, 2023

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Retail Displays. Shelving and Storage.

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Greater Group

JUNE 9, 2023

Seasonal zones often have pride of place in retail store layout designs so as to engage customers on sight. Industry experts say they not only make a product display more engaging but also make the overall shopping experience more pleasant. Spring collection), or by target market (e.g. by colour), functionally (e.g.

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Inside Retail

JULY 4, 2024

Typically, they won’t have it with their accountant, but we’re able to engage in those things and kind of play in that space with them.” So we have one client that has decided to focus on high-end fashion for pooches. We will engage as much or as little on the business side as our retail customers want. “We

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