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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Pandora GM talks Pamela Anderson and the brand’s foray into fashion

Inside Retail

Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.

Fashion 278
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Marie Driscoll, a chartered financial analyst and a professor at Parsons, The New School and the Fashion Institute of Technology, noted that Vera Bradley also had a growth strategy that overly relied on outlets and promotional pricing. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.

Strategy 130
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LA-based Astoud brings Vietnamese fashion labels closer to US customers

Inside Retail

LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.

Fashion 130
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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

Fast fashion has normalised using garments for short periods of time, and throwing them away when trends change, driving an unsustainable pattern of overproduction and overconsumption. It envisions that fast fashion will be out of fashion, and that economically profitable re-use and repair services will be widely available.

Fashion 245
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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 258
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“Great momentum”: Ebay launches fashion fund to empower circular economy

Inside Retail

Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.

Fashion 264